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Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami, to learn how organic collaborations and proactive community management on Instagram and TikTok drive immense brand growth, and they discuss the power of relationship-building, staying authentic, and experimenting with Gen Z trends.
In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation.
Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty.
Dr. Brooke Elliott, Dean of the Gies College of Business at the University of Illinois, shares her perspective on leading with purpose during a time of rapid change in higher education.
Mallory is joined by Rob Zinkan, founder of Navigate Gray, to discuss the career trajectories of higher education chief marketing officers.
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We collaborate with higher ed’s most forward-thinking leaders.
From cutting-edge podcasts on marketing trends and AI innovations to in-depth interviews with industry leaders, there’s something for everyone at Enrollify.
There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

Carrie Phillips shares the sessions she’s most excited for at Engage Summit and why this year’s lineup makes it a must-attend in Charlotte.
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