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Welcome to the debut episode of this new Pulse Check series, The Alignment Gap: Beyond The Org Chart. Host Jenny Petty is joined by Dr. Marcus Collins, Michigan Ross professor and author of For the Culture and the upcoming Good Soil.
Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy.
Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.
Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.
Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.
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From cutting-edge podcasts on marketing trends and AI innovations to in-depth interviews with industry leaders, there’s something for everyone at Enrollify.

Innovation in higher education needs an assist. Because we have so much on our list of tasks, getting people excited to explore AI rarely happens on its own. It needs help from leaders.

Explore the evolution of AI in marketing by defining and providing examples for the five levels of sophistication — Prompt, Task, Skill, Automation, and Agent — to help MarComm teams make smarter decisions about how to integrate AI into their work.
There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.
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