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Recent Episodes

Bonus: Fixing Higher Ed’s Broken Business ModelPlay Button

Bonus: Fixing Higher Ed’s Broken Business Model

Teege Mettille, author of College Is Broken and host of the companion podcast, discusses the forces driving skepticism about higher education, from misleading college pricing and unrealistic enrollment expectations to institutions losing touch with their mission.

Ep. 96: A President’s Perspective On Recruitment, Retention, and LeadershipPlay Button

Ep. 96: A President’s Perspective On Recruitment, Retention, and Leadership

Jeremy is joined by Dr. Emily Messer, a university president who shares insights and challenges on the day-to-day realities of her position - including building a campus wide culture of recruitment and retention, effective communication strategies, and the value of a higher education degree.

Episode 105: How Brandeis is Revolutionizing Cost TransparencyPlay Button

Episode 105: How Brandeis is Revolutionizing Cost Transparency

Allison talks with Jennifer Walker, Vice President for Enrollment Management at Brandeis University, and Alan Mlynek, Chief Product Officer at Noodle, about Faye, an AI-powered tuition agent designed to give prospective students a personalized estimate of their cost of attendance before they even apply or file a FAFSA.

Episode 135: What Rising CMOs Are Rarely TaughtPlay Button

Episode 135: What Rising CMOs Are Rarely Taught

Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver.

Ep. 75: Social Media Isn’t a Funnel, It’s an AmoebaPlay Button

Ep. 75: Social Media Isn’t a Funnel, It’s an Amoeba

Jenny welcomes back Maree Jones, the Director of social media strategy at University of Alabama Birmingham, to dive into the intersection of parenting and social media management.

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Engage Summit 2027

Join the leaders shaping the future of student engagement in Orlando from June 21 - 23, 2027.
Book your hotel room through our official booking link before November 30, and your Engage registration is FREE! 

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From Prompts to Agents: Understanding the Next Phase of AI in MarComm
Carrie Phillips
From Prompts to Agents: Understanding the Next Phase of AI in MarComm

Explore the evolution of AI in marketing by defining and providing examples for the five levels of sophistication — Prompt, Task, Skill, Automation, and Agent — to help MarComm teams make smarter decisions about how to integrate AI into their work.

Leading AI Adoption: 6 Ways to Build Buy-In
Carrie Phillips
Leading AI Adoption: 6 Ways to Build Buy-In

There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.

Finding the Right Balance with AI Personalization in Admissions
Carrie Phillips
Finding the Right Balance with AI Personalization in Admissions

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

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