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Ep. 97: How You Can Leverage Data To Improve Student Recruitment And Marketing StrategiesPlay Button

Ep. 97: How You Can Leverage Data To Improve Student Recruitment And Marketing Strategies

Jeremy is joined by Stevie Blyler, a Digital Marketing Strategist at Bucknell University. Stevie shares insights on how colleges can connect the dots and leverage their data to increase personalization during the student recruitment process, and improve collaboration between marketing, admissions, and operations.

Episode 106: Why Bethel University Uses a Job Guarantee in Higher Education to Drive EnrollmentPlay Button

Episode 106: Why Bethel University Uses a Job Guarantee in Higher Education to Drive Enrollment

Allison speaks with Paul McGinnis, VP of Marketing & Enrollment at Bethel University, to discuss the university's bold “Bethel Career Commitment.”

Episode 137: Higher Ed Needs Leaders Who Are Used to DisruptionPlay Button

Episode 137: Higher Ed Needs Leaders Who Are Used to Disruption

Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher education.

Pulse Check: What Do We Really Need? — Pt 2Play Button

Pulse Check: What Do We Really Need? — Pt 2

In the second episode of What Do We Really Need, Ologie Marketing Director Erin Fields talks with Jen Johnson, Ologie's Chief Client Officer, about how colleges and universities can determine whether they have a lead-generation problem or a broader enrollment funnel problem.

Ep. 76: Stop Treating Podcasting Like Another Social PlatformPlay Button

Ep. 76: Stop Treating Podcasting Like Another Social Platform

Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets.

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From Prompts to Agents: Understanding the Next Phase of AI in MarComm
Carrie Phillips
From Prompts to Agents: Understanding the Next Phase of AI in MarComm

Explore the evolution of AI in marketing by defining and providing examples for the five levels of sophistication — Prompt, Task, Skill, Automation, and Agent — to help MarComm teams make smarter decisions about how to integrate AI into their work.

Leading AI Adoption: 6 Ways to Build Buy-In
Carrie Phillips
Leading AI Adoption: 6 Ways to Build Buy-In

There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.

Finding the Right Balance with AI Personalization in Admissions
Carrie Phillips
Finding the Right Balance with AI Personalization in Admissions

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

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