At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. This Mastercourse unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education.

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In the rapidly advancing field of AI, there's an urgent need for expertise in prompt engineering. This specialized skill enables individuals to create compelling, AI-driven content, automate tasks, and craft personalized campaigns, enhancing interaction with AI models to produce more accurate and contextually relevant outputs. As businesses and technologies evolve, mastering prompt engineering opens up opportunities to innovate in marketing strategies, streamline operations, and offer tailored customer experiences. This proficiency not only boosts operational efficiency but also plays a crucial role in shaping the future landscape of AI applications, making it a valuable asset for professionals in the digital age.

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Sharing our expertise to help you run unforgettable events, promote your institution, and build connections with prospective students involves providing in-depth guidance and innovative strategies tailored to the unique needs of educational institutions. By leveraging our experience in event management and promotional activities, we assist in orchestrating impactful events that captivate attention and foster meaningful engagement. Additionally, our promotional tactics are designed to enhance the visibility and appeal of your institution, attracting a wider audience of prospective students. Through strategic networking initiatives, we facilitate the building of strong relationships with potential candidates, ensuring that they are not only informed but also enthusiastic about the opportunities your institution offers.

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Enrollify and Squiz partnered to develop a comprehensive, dynamic eCourse packed with everything you need to know to leverage site search for student recruitment. This collaboration brings together Enrollify's expertise in educational marketing and Squiz's advanced technology solutions to offer a curriculum that covers the strategic and technical aspects of optimizing site search functionalities. The course aims to equip educational institutions with the knowledge to effectively use site search as a tool to enhance prospective student engagement, improve website usability, and increase conversion rates. Through interactive modules, real-world examples, and actionable insights, participants will learn how to tailor search experiences to meet the needs of prospective students and maximize their recruitment strategies. This course is an essential resource for marketing professionals and admissions teams looking to harness the full potential of their digital platforms in attracting and enrolling students.

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In this eCourse we'll outline all things conversational marketing to take your prospective student engagement from 0-60 in just a few short weeks. Follow along at your own pace and end the course with an Enrollify Certification in conversational marketing!

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