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AI Beyond Recruitment: Enhancing the Entire Higher Ed Experience

AI Beyond Recruitment: Enhancing the Entire Higher Ed Experience
by
Shelby Moquin
on
January 24, 2025
AI
Student Engagement

About the Blog

Higher education is evolving on the daily and AI is no longer a futuristic concept, but the key to boosting enrollment, retention, and engagement today. From admissions to alumni relations, AI-powered solutions are delivering measurable results, helping institutions work smarter and more efficiently.

But how can higher ed professionals harness this technology in practical, actionable ways? In this blog, we’ll break down how AI is enhancing student support across the entire lifecycle, and how you can take advantage of it.

Actionable Takeaways for Harnessing AI in Higher Education Support Services:

  1. AI-Powered Advising: Proactive Support that Drives Student Success
  2. Optimizing Campus Services with AI for a Better Student Experiencesome text
    • Implement AI-powered scheduling tools to optimize resource allocation and reduce wait times.
    • Deploy virtual assistants to provide real-time support for student inquiries.
    • Explore service optimization platforms to enhance operational efficiency.
  3. Career Placement: Connecting Students to Opportunities Fastersome text
    • Leverage AI-powered job matching platforms to connect students with relevant opportunities.
    • Use automated resume analyzers to help students improve their job applications.
    • Implement machine learning tools to analyze industry trends and identify emerging career paths.

AI-Powered Advising: Proactive Support that Drives Student Success

The days of one-size-fits-all academic advising are over. 

AI tools like predictive analytics and AI assistants are making advising more efficient and personalized. Predictive analytics can identify students at risk of dropping out and suggest interventions, while chatbots provide real-time support for common student questions.

These tools don’t just enhance student success — they free up advisors to focus on complex, high-impact conversations. As a higher ed professional, consider integrating AI-driven tools into your advising workflows to optimize your time and deliver better outcomes for students.

By personalizing the advising process, AI helps students stay on track, build confidence, and ultimately succeed. Tools like Bolt Insights take this a step further, allowing institutions like SEMO to track and analyze every student interaction, engagement rates, and the effectiveness of communication strategies. Whether you’re managing a team or advising students directly, leveraging these technologies can improve efficiency and satisfaction across the board.

Optimizing Campus Services with AI for a Better Student Experience

AI doesn’t just enhance academic advising — it’s revolutionizing campus operations too. Smart campus solutions like AI-powered scheduling tools, virtual assistants, and service optimization platforms improve the way students interact with your institution. Imagine an app that uses machine learning to identify the best time to access the library or book a tutoring session, eliminating wait times and streamlining access to resources.

For example, by leveraging tools like AI Assistants, Forsyth Technical Community College began addressing student inquiries more efficiently and effectively on its website. AI Assistants became a crucial team member, handling various queries and reducing call volumes by 14% in the first week of implementation alone. 

Forsyth Tech is seeing amazing results. Enrollment is the highest it has been in 10 years and they have a 31% conversion rate (above industry average) from prospect to applicant. 

For higher education professionals, adopting AI tools in campus services allows you to improve efficiency while demonstrating your ability to innovate. Start by evaluating pain points in your institution's operations and explore how AI-powered platforms can address them.

Career Placement: Connecting Students to Opportunities Faster

Career services are one of the most impactful areas where AI is making a difference. Tools like LinkedIn’s AI-driven job matching and Handshake’s career recommendation engine connect students with opportunities that align with their unique skills and goals. AI doesn’t just help students land jobs faster—it also helps employers find qualified candidates more efficiently.

For instance, a university using AI-powered resume analyzers can guide students in improving their job applications, leading to better interview rates. At the same time, machine learning tools analyze industry trends to identify emerging career paths, keeping career services ahead of the curve.

If you’re in career services, think about integrating AI into your processes to deliver more value. From personalized job recommendations to automated resume critiques, these tools make your work scalable while improving outcomes for students and employers alike.

From personalized advising to streamlined campus services and smarter career placement, AI is driving measurable success for institutions and students alike. The best part? You don’t need to overhaul your entire operation to see results. By starting with small, strategic integrations, you can enhance student support, improve efficiency, and meet your institutional goals in innovative ways. Head to Element451’s AI Learning Center to learn and explore more. 

FAQs 

1. How can AI improve student advising in higher education?
AI uses tools like predictive analytics and chatbots to identify at-risk students, provide personalized support, and streamline the advising process.

2. What are the measurable outcomes of using AI in career placement?
AI-powered platforms help students secure jobs faster by matching them with tailored opportunities and providing automated resume feedback.

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