Join keynote speaker Jenny Li Fowler at PSEWeb for an insightful session on the evolving role of social media in digital communication. In the dynamic landscape of digital communication, the role of social media has evolved significantly. Once relegated to interns or junior staff, social media management now commands a strategic and pivotal position within organizations. In this presentation Jenny will explore this paradigm shift, it’s strategic importance to an institution’s brand presence, and how social media plays a critical role during a crisis.
Discover insights in marketing and communications for higher education with Day Kibilds! She focuses on audience research, cross-team collaboration, and email writing excellence as a faculty member at the CASE Summer Institute for Communication & Marketing.
The Engage Summit is your roadmap for AI readiness in Higher Education. We're not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won't just "get" AI — you'll be ready to lead your campus through an AI transformation.
Dive into the fascinating universe of creating your own chatbots and analyzing information in ways tailored to the world of higher education. While there are plenty of tools out there, we're going to focus on how you can use prompt engineering and ChatGPT to attract and engage graduate students.
Listen to Jeremy Tiers at the Lunchcast Lectures Research Symposium, dedicated to empowering college and university Admissions Directors as leaders. Jeremy will unveil the latest insights from Tudor Collegiate Strategies' ongoing survey research, providing invaluable strategies on personalized communication, relational engagement, effective conversation leadership, and optimal messaging mediums for student outreach. Gain actionable advice on crafting compelling social media content, refining communication flows, and integrating the student perspective to enhance your institution's recruitment efforts.
Join Day Kibilds at the CASE Annual Conference for Marketing and Branding Professionals 2024 for an insightful session on email engagement. Discover the secrets to crafting irresistible subject lines, optimizing links, and structuring email copy for maximum impact. Learn valuable techniques to enhance open rates, leverage reading patterns, utilize formatting effectively, and ensure your message stands out amidst the clutter of inboxes!
Informed by hundreds of colleges and universities and a deep understanding of current market offerings, this comprehensive checklist encompasses 17 decision criteria and will equip you with a framework to assess AI chatbot vendors.
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