Feeling Invisible in a Digital World: The Secret Social Media Strategy No One Is Talking About

In today’s fast-paced digital landscape, capturing the attention of prospective students is more challenging—and more crucial—than ever. At Enrollify, we understand the transformative power of social media in how higher education institutions connect with their audiences. That’s why Dr. J.C. Bonilla’s session at the Engage Summit caught our attention. In this session, Dr. Bonilla shared the science behind social media success, providing invaluable insights for higher education marketers looking to elevate their institution’s digital marketing efforts. If you’re eager to boost your institution’s visibility and engagement, you won’t want to miss these key takeaways.

From Followers to Interest Graphs: The Game-Changing Shift Every Higher Ed Marketer Needs to Know

Dr. Bonilla introduced a revolutionary concept in social media strategy that every higher education marketer should embrace: the shift from social graphs to interest graphs. Traditionally, social media platforms like Facebook and Instagram prioritized content based on follower connections—known as social graphs. However, platforms like TikTok have shifted focus to interest graphs, prioritizing content based on what users are genuinely interested in, regardless of their social connections.

This shift is a game-changer for higher ed marketers. It means that even universities with a modest follower base can see their content reach a wide audience if it aligns with trending interests. By understanding and leveraging this shift from social graphs to interest graphs, higher education institutions can dramatically increase their visibility and engagement on social media platforms, allowing smaller universities to compete on a level playing field with larger institutions.

Maximize Engagement: How to Create Social Media Content That Resonates and Delivers Results

Imagine reaching a vast audience without relying on a massive follower count. That’s the power of creating social media content that taps into current trends and user interests—a strategy that Dr. Bonilla highlighted during his session. By focusing on what prospective students are interested in right now, rather than just pushing out generic content, your institution can significantly boost its social media traction and visibility.

Dr. Bonilla emphasized the importance of creating authentic, engaging content that resonates with the needs and desires of your target audience. By using a data-driven approach, you can monitor which content performs best, refine your strategies, and replicate successful content formats. This approach not only enhances engagement but also keeps your institution at the forefront of social media trends, ensuring you remain competitive in a rapidly evolving digital landscape.

Implement These Social Media Strategies to Elevate Your Institution’s Marketing Today

Are you ready to transform your institution’s social media presence? The key to social media success lies in focusing on where attention is concentrated. Start by crafting content that speaks directly to the interests and concerns of your audience. This might involve experimenting with new content formats, tapping into trending topics, or adopting a more authentic, less polished approach to your social media posts.

Dr. Bonilla’s insights remind us that success comes from continuous experimentation and iteration—monitoring what works, learning from it, and applying those lessons to future campaigns. At Enrollify, we’re committed to helping you lead the way in higher education marketing. With the right social media strategies in place, you can not only keep up with the competition but also set the pace, driving real, measurable results from your social media efforts. Apply these strategies today, and watch your institution’s social media presence soar to new heights.

More From the Engage Summit

Don’t miss out on the full insights from the Engage Summit! Download the Engage Summit Sessions now and unlock the full potential of AI and data in your marketing strategies. These sessions are packed with practical examples, innovative ideas, and actionable takeaways specifically designed for higher education marketers and professionals.