About the Blog
Confessions of a Higher Ed Social Media Manager is a podcast that offers a behind-the-scenes look at the challenges, triumphs, and strategies of managing social media for higher education institutions. In this post, we'll dive into the top 5 episodes from season 1, as chosen by one of our favorite Enrollify creators, Jenny Li Fowler.
Whether you're a seasoned higher ed social media pro or just starting out, these episodes are packed with valuable insights and practical advice. So, grab your headphones and get ready to learn from the experts!
1) Ep. 9 - 5 Things Your Supervisor Should Know About Being A Higher Ed Social Media Manager
Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries and has first-hand experience of how social media is handled across different sectors. In this episode, Jon-Stephen shares five things he believes every higher ed supervisor or leadership team should know about being a social media manager for a university.
2) Ep. 14 - Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media Presence
Associate Director of Social Media Dani Dean joined Jenny to discuss The Ohio State University’s transformation of its social media landscape. She will dove into the university’s strategic pivot towards a coordinated social media presence, sharing the challenges, successes, and tactics of managing one of the largest university social ecosystems.
Dean offers an insider’s perspective on policy-making, community building, and the importance of a streamlined approach to social media. She candidly discuss embracing change, fostering connections, and the unexpected benefits of a well-organized digital space.
Tune in to learn how The Ohio State University is turning the chaos of social media into a blueprint for an integrated presence.
3) Ep. 7 - Using Social Media Listening and Monitoring to Recruit Creators
When Kellen Manning took his first social media job at Boston University, he was a one-person team and had to get creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built a strategy around UGC. Now as a director, he continues this practice, building it into his team’s process, and they’ve extended it to searching for faculty creators.
4) Ep. 8 - Intersecting Your Institution’s Culture with Pop Culture
Nicole Tabak, a freelance writer and content strategist, managed the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays to be true to oneself and experiment on the institution’s social media channels. They discuss that viral moment, her inspiration, and how she made it happen.
5) Ep. 12 - Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media
In this insightful episode, Jenny chats with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social media to an executive role. Her story is not just about the evolution of her career but also about how the skills developed as a social media manager and director prepare people for higher-level positions beyond social media.
There you have it! These are the top 5 episodes from season 1 of Confessions of a Higher Ed Social Media Manager hosted by Jenny Li Fowler. We hope these episodes have provided you with valuable insights, inspiration, and practical advice for your own social media endeavors.
Be sure to check out the full episodes and subscribe to the podcast for more great content. Happy listening!
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