Lessons from a 250,000-strong student community

by

Unibuddy

on

May 14, 2021

About the Blog

With over a quarter of a million members, r/ApplyingToCollege is home to a lot of students – who flock there to talk with one another about their concerns, share memes, and ask questions about college admissions. If you’re not familiar with Reddit, it calls itself the “front page of the internet.” Founded in 2005 – and not changing a huge amount since then – Reddit allows any user to post and share images, links and stories which other users then “upvote” and comment on. It’s like many other social networking sites – but users tend to use nicknames rather than real names, and conversations are sorted into themed “subreddits.”

With 330 million monthly users and 21 billion views per month, Reddit is “more influential in higher ed than you think.”

At Enrollify, we've got you covered with blogs, email newsletters, podcasts and more — all to empower you with the resources you need. Subscribe today for insights & strategies to fuel effective enrollment marketing.

r/ApplyingToCollege is one such subreddit. It was founded in 2013 as a place for students to discuss their college application process. For admissions professionals, it offers a unique insight into the mindset of college applicants. They declare their woes with college websites, share the real disappointment of missing out on a spot at their chosen school, and guide one another through the confusing world of college apps.

A supportive community

There’s a team of 9 moderators leading the subreddit community. Some of them are college students, others are college counselors.

Mark Boerckel is the co-founder of Better College Apps, a College Admission Counseling firm based in South Carolina. He started reading the ApplyingToCollege subreddit about 5 years ago. He soon began contributing — as one of the few admissions counselors on the subreddit, he was able to be a mentor to students. Later, he applied to be a moderator and was invited to join the moderation team.

So why are so many students using the ApplyingToCollege subreddit? What are they actually asking about? “Man, there are so many things,” said Mark. “Obviously there are dozens of questions related to the details and steps of completing each section of a college application. There are also lots of questions about how the various components are evaluated or weighed against each other. Most students don’t have any meaningful experience writing expressively about themselves, so there are lots of questions about essays too.”

It’s not all about questions though. A big part of the success of the subreddit has been its ability to give students a space to just share frustrations with the process, and laugh about the tribulations of applying to college.

On “Shitpost Wednesdays,” the subreddit is overwhelmed with memes about the college application process, the Common App, Ivy League schools and everything in between.

“I think it’s hugely important for students to have a supportive community related to college admissions,” said Mark, “That’s evidenced by the rapid growth of both subscribers and visitors to the sub. When I joined, there were less than 15,000 subscribers and there are over 260,000 now.”

The teacher turned 'admissionsmom'

As a teacher, Carolyn Caplan loved supporting students with their college applications.

“I loved teaching the personal essay,” she said, “and I also loved watching the growth of students as they grow to know themselves better than ever before. The personal journey that the admissions experience creates is an amazing opportunity for students.”

So she enrolled in the UCLA College Counseling program and started a private practice. “I also knew it was important to me to give back and I’ve always been a huge believer in creating college access."

“My son suggested I check out Reddit for a place where kids might need advice," Carolyn said. "So back in August 2016, I found r/ApplyingToCollege on my first time ever on Reddit. I realized I could begin to give advice – especially about the essay and dealing with stress.”

Using the name 'admissionsmom' (“because I wanted to be able to give mom kind of advice”), Carolyn began giving advice to students on the subreddit, and was accepted to be a moderator around a year later.

Supporting first-gen students

With students from around the world descending on the subreddit, Carolyn has noticed some trends. “Many of the students we have are first-generation and low income and don’t feel like they have the support they need at home or even sometimes in their schools."

“They often don’t recognize they have a voice, and they can and should reach out and ask questions – ask the colleges’ admissions offices and ask their school counselors and teachers for advice. I spend a lot of time encouraging students to reach out to colleges or their school counselor.”

A 2017 paper published in the Worcester Journal of Learning and Teaching echoed this finding. It explained that “some of the unwritten rules of how the system works appeared to be missing [for first-gen students]. Such rules would normally be available in the oral transmission from other family members. In particular, the unwritten rule that ‘it is ok to ask for help’ was not registering.”

But as much as the subreddit can support students from non-traditional learner backgrounds, students who are disengaged or lack information about college admissions might not know it exists. As Mark explained: “communities like [the ApplyingToCollege subreddit] self-select for top-performing, organized, engaged students. In other words, those are the types of students who generally seek out and engage a community like ours."

“Students who don’t really know much at all about college admissions and don’t have good support are likely to never find us or other assistance. So a lot of the students who are under-supported in college admissions don’t even know about resources like this, or about any of the many initiatives colleges have in place. That’s been a problem in college admissions for decades.”

Note: This post is sponsored by our friends at Unibuddy. It was originally published on the Unibuddy blog.

Looking for more great content?

Each week, The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment managers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.