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Conversational Marketing for Higher Education eCourse

Conversational Marketing for Higher Education eCourse
In this eCourse we'll outline all things conversational marketing to take your prospective student engagement from 0-60 in just a few short weeks. Follow along at your own pace and end the course with an Enrollify Certification in conversational marketing!

Register for Conversational Marketing for Higher Education eCourse

The Skinny on the Course

  • Topic
    • ‍Dive deep into the world of Conversational Marketing, a cutting-edge strategy that focuses on real-time, personalized customer interactions to drive engagement and conversions.
  • Total Lessons
    • ‍20 comprehensive lessons designed to grow your skills.
  • Course Style
    • Asynchronous Learning: Learn at your own pace with our flexible, self-paced course structure. Access the material anytime, anywhere, and revisit lessons as needed.
    • Interactive Content: Engage with interactive modules, quizzes, and real-world case studies to solidify your understanding and application of conversational marketing tactics.
  • Price
    • ‍Absolutely FREE! Invest your time, not your money, and gain valuable skills that will elevate your marketing strategies.

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Session 1: What is Conversational Marketing?

  • Lesson 1: An intro to the course
  • Lesson 2: Conversational Marketing: A Framework That Aligns With How People Buy
  • Lesson 3: How Conversational Marketing Applies to Higher Ed

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Session 2: Why Conversational Marketing Works for Higher Ed Student Recruitment

  • Lesson 1: Why You Don’t Just Need a Prettier Website
  • Lesson 2: How Conversational Marketing Reduces Friction in the Student Journey
  • Lesson 3: Examples of Conversational Marketing Playbooks
  • Lesson 4: How Conversational Marketing Fits into Your School’s Strategic Enrollment Marketing Plan

Session 3: How to Create a Conversational Marketing Strategy for Your School

  • Lesson 1: Understand Today’s Student Journey
  • Lesson 2: How to Start Crafting Your Conversational Marketing Strategy
  • Lesson 3: A Guide to Creating Conversational Marketing Playbooks

Session 4: The Technology Stack You Need to Do Conversational Marketing

  • Lesson 1: What Platforms and Tools do You Need for Conversational Marketing
  • Lesson 2: How Conversational Marketing Technology Connects to Your CRM and SIS
  • Lesson 3: What Insights Can You Learn with an Integrated Tech Stack?

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Session 5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

  • Lesson 1: How to Make Your Communications More Conversational
  • Lesson 2: How to Make Your Chatbots Fun — And Why You Should
  • Lesson 3: How to Make Your Texts Stand Out
  • Lesson 4: How to Write Emails That Get Opened

Session 6:

  • Closing Remarks

Why Take This eCourse?

1. It's FREE!

2. Take the course on YOUR time

3. Get certified by Enrollify

4. Help us pioneer new Enrollify content

This eCourse is made possible by our friends at: Mongoose

Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.

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Discover the key strategies for staying ahead in graduate marketing with insights on:

Graduate Marketing

The Evolving Landscape of Graduate Marketing

How to navigate the changing perceptions of higher education's value and highlight the transformative impact of your programs.

Student Experience

Understanding the Graduate Student Experience

Tailoring support and flexibility to fit the lives of working professionals, ensuring your programs meet their real-world needs.

Enrollment

Technology for Graduate Enrollment Management

Leveraging AI and CRM technologies to personalize the student journey and enhance enrollment strategies.

Demands

Demands and Preparing for the Future

Adapting to preferences for authentic, flexible learning experiences with innovative offerings like stackable certificates and micro-credentials.

Thrive

Equip yourself with the knowledge and tools needed to thrive.

Download your guide today and take the first step towards transforming your graduate marketing strategies for 2024 and beyond.

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