Session 1: Why Site Search Matters in Enrollment Marketing
- Lessons 1 & 2: How To Make the Most of This Course
- Lesson 3: What is Site Search?
- Lesson 4: Why Site Search Isn’t Just For IT
Session 2: How to Help Your Website Visitors Find What They’re Looking For in Seconds
- Lesson 1: How a Search Engine Works
- Lesson 2: What to include in your institution’s search
- Lesson 3: What Functionality You Need to Succeed in Today’s Higher Ed Landscape
Session 3: How to Make Your Website Pages Function Like Google SERPs
- Lesson 1: Reducing Search Exits
- Lesson 2: How to increase conversions and leverage your campaigns in your search results
- Lesson 3: The power of promoted results & good search design
Session 4: How to Take Charge of Website UX and Prove ROI with Search
- Lesson 1: Best Practice Case study: How to 5X Your Goal Value
- Lesson 2: How to Make a Small Budget Stretch with Search
- Lesson 3: How to Deliver Meaningful Experiences and Put Macro-Personalization Within Reach
- Closing Thoughts
Why Take This eCourse?
1. It's FREE!
2. Take the course on YOUR time
3. Get certified by Enrollify
4. Help us pioneer new Enrollify content
This eCourse is made possible by our friends at: Squiz
Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.
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