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2025 AI Engage Summit

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‍Feb 25-26th | 12:00 - 4:00 PM ET

‍Join industry leaders and innovators for this free virtual event. You’ll gain practical tools, actionable strategies, and forward-looking insights to help your institution turn AI exploration into measurable results.

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Blog posts by

Mallory Willsea

Mallory Willsea
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The Ethical AI University: Navigating Opportunities and Boundaries

This blog explores the ethical opportunities and challenges of AI in higher education, emphasizing the need for institutions to balance innovation with student trust and lead responsibly in an AI-driven future.

Mallory Willsea
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From Zero to AI Hero: How to Build a Custom GPT

Empowering yourself and your team with the tools to build bespoke AI solutions is an invaluable skill. This lightning talk demystifies the process of creating a custom GPT model using ChatGPT

Mallory Willsea
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Email Marketing for Higher Education

Email is an important tool for industries that rely on digital marketing channels to accomplish growth goals. That’s especially true for institutions of higher education, which have witnessed steady increases in email open and click-through rates since the early days of the global pandemic.

Meet others

Scott Marshall

Scott Marshall is the host of the As Unexpected Podcast and President and CEO of the Institute for Shipboard Education.

Sarah Mullins

Sarah is a brand strategist and higher ed marketing expert with over a decade of experience.

Katy Campbell

Katy Campbell is the Chief Client Officer at VisionPoint Marketing.

Bethanne Bialy

Bethanne Bialy worked as an Admission Counselor at Lynn University in Florida.

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