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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

Blog posts by

Brian Piper

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Meet others

Scott Marshall

Scott Marshall is the host of the As Unexpected Podcast and President and CEO of the Institute for Shipboard Education.

Sarah Mullins

Sarah is a brand strategist and higher ed marketing expert with over a decade of experience.

Katy Campbell

Katy Campbell is the Chief Client Officer at VisionPoint Marketing.

Bethanne Bialy

Bethanne Bialy worked as an Admission Counselor at Lynn University in Florida.

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