Social Media Has Grown Up, Have You?

Redefining higher education's approach to social media, this session transitions from traditional metrics to robust community engagement. It demonstrates practical applications for aligning social media with institutional goals, driving change through strategic content, and fostering meaningful interactions to enhance student and alumni experiences. Attendees will learn how to utilize social media to address critical conversations, inspire leadership, and actively engage their communities, ultimately elevating social media to a strategic leadership tool and shaking up the higher education marketing industry.