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Workshop: The Future of Discoverability: SEO, AI, and More

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 3:00pm - 5:00pm PT

Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization. This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.We will be running audits and reports using your content and doing live optimization that will create measurable results.

Blog posts by

Brian Piper

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Meet others

Dr. Tom Rock

Originally from the Finger Lakes Region of New York State, Dr. Rock has over 30 years of experience in student affairs having worked in undergraduate and graduate admissions and enrollment management and graduate student affairs.

Lia Haberman

Lia Haberman is a distinguished Creator Economy expert.

Daniela Botello-Hernandez

Daniela Botello-Hernandez, a proud South Dallas native, graduated from Paul Quinn College in just 2.5 years.

Dr. OiYan Poon

Dr. OiYan Poon is an educator, author, speaker, and race and education scholar.

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