Join us on February 25-26 for the AI Engage Summit  |

Register Today

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Workshop: The Future of Discoverability: SEO, AI, and More

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 3:00pm - 5:00pm PT

Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization. This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.We will be running audits and reports using your content and doing live optimization that will create measurable results.

Blog posts by

Brian Piper

No items found.

Meet others

Kate DeForest

Kate DeForest is the Web/Digital Content Coordinator for State University of New York at Oswego.

Ben Houston

Ben is the Associate Director for Transfer Admissions at the University of Indianapolis.

Amy Filardo

Amy Filardo is a seasoned marketing and communications professional.

Dr. Vincent Del Casino

Dr. Vincent J. Del Casino Jr. serves as a key member of the university president’s leadership team.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people