Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Brian Kennedy

Brian Kennedy

Brian began his career as an admission counselor in 2007 and has had the opportunity to serve in virtually every area of an admission office; from freshman recruitment to transfer and international admissions and from visits and events to marketing and communications. Brian currently serves as Assistant Vice President of Enrollment Management and Dean of Admission at Samford University. Brian has had the privilege of presenting at many conferences over the last decade on a number of topics concerning admissions, recruiting and enrollment in higher education. He currently serves as an active member of NACAC, SACAC, and ALACRAO. Brian has two degrees (B.S. and M.B.A.) from Samford University. He and his wife, Christina live in the Birmingham area with their three wonderful girls, Taylor, Avery and Leighton.

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Brian Kennedy

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Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

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Vince Slomsky is the Assistant Vice President of Marketing and Brand at the University of South Florida.

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