Eric Webb

Over 25 years of marketing experience has enabled Eric Webb to help improve the marketing strategies, tactics and ROI of internet startups and Fortune 500 companies alike. He has produced and co-wrote award winning television commercials, been an associate producer for the "Bulls-Sox" Television Show and specializes in media and direct marketing to improve lead generation. Starting his career as a copywriter, he eventually moved over to the client side of marketing and gained a key understanding of how to infuse creativity into marketing strategy. Whether you want strategies for media buying-planning, events, conferences, networking, Internet marketing and direct marketing, Mr. Webb has experience in these areas and many more. His trademark is understanding what media works best for a strategy and combining those with solid creative and measurable marketing effort. It's that unique understanding of the whole marketing process that has attracted companies such as the Chicago White Sox, the Greenbrier Sporting Club (div of Greenbrier Hotel), RSM McGladrey (div of H&R Block), RainSoft Water Treatment Systems and MyPoints.com (the first online consumer loyalty points program in the world), to hire him. Some of his most notable accomplishments include: Increasing brand awareness by 106% with a cable TV strategy Developing a direct mail strategy that pulled better results than television ads Developing a strategy that included the writing of a book, and monthly newsletter to garner a foot-hold in a new industry for an unknown brand Obtaining over 60 article placements in one year for a startup Improving the responses from one campaign by 400% by shifting media choices Having worked in both business and consumer marketing, as well as dealing with over 400 dealers around the world with various marketing needs, he understands the subtle art of marketing strategy, messaging and positioning by audience. Eric has a Bachelors of Science in Advertising from the University of Texas and a Masters in Marketing Communications from Roosevelt University in Chicago.