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Jay Rathell

Jay Rathell

Jay Rathell is the founder of Yamaro83, a company specializing in tailored digital marketing solutions for educational institutions. After experiencing a city council race firsthand and working at a vocational school, he discovered the importance of effective messaging and its impact on audience engagement. Yamaro83 focuses on personalized student approaches, helping schools communicate their message efficiently to boost enrollment and overall success.

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Jay Rathell

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Meet With Interviewees

Nick Ciccarone

Nick Ciccarone is the Manager of Data & Systems at RIT Certified, the professional education and workforce development division of Rochester Institute of Technology (RIT).

Kristina Faller

Kristina has over 20 years experience in marketing, working on both the agency and client sides, and most recently in higher education.

Adrienne Kemp-Rye

Adrienne Kemp-Rye is the social media manager at Stanford University, where she manages day-to-day operations of the institutional channels.

Kevin McDonald

Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships.

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