Measuring What Matters: Using Machine Learning to Drive Enrollment  |

March 27 at 2pm ET – Register Now
Kelsey Smith

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business, where she excels in managing and optimizing the Salesforce Marketing Cloud platform. With over eight years of experience in marketing, she ensures effective and personalized communication with prospective students, seamlessly integrating marketing strategies and data-driven insights. Kelsey holds an MBA in Marketing from East Carolina University and is certified as a Salesforce Marketing Cloud Administrator and Email Specialist. Driven by Purdue's mission to advance knowledge and transform lives, she brings diverse perspectives, a commitment to excellence, innovation, and collaboration to the marketing team. Kelsey lives in Denver, Colorado. When not immersed in the dynamic world of marketing technology, she enjoys reading, watching college basketball, traveling, hiking, and spending time with her husband and two young children.

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Kelsey Smith

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Meet With Interviewees

Brady Colby

Brady Colby is the head of the market research practice at Validated Insights.

James Cox

James Cox is the Salesforce Administrator for the Marketing and Communications team.

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business.

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

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