Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Liz Gross

Liz Gross

Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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Liz Gross

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Meet With Interviewees

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

Adam Martel

Adam Martel is CEO and Founder of Givzey.

Josh Rangel

Josh is a Senior Director, Social at Ogilvy.

Vince Slomsky

Vince Slomsky is the Assistant Vice President of Marketing and Brand at the University of South Florida.

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