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Matthew Fall

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Blog posts by

Matthew Fall

Matthew Fall
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A Review of the Top Chatbot Tools for Higher Education in 2024

As the educational journey becomes more intricate, the demand for a seamless and frictionless experience for students has never been more pronounced. Gone are the days when merely offering educational resources in the form of viewbooks, videos, guides, or infographics would suffice to guide potent

Matthew Fall
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The New Content Gating Strategy: What is Conversational Gating?

As an enrollment marketer, you’ve probably been faced with the question: “to gate or not to gate?” I’m talking about the decision of whether or not to place marketing content like eBooks, guides, or whitepapers behind a form (gate), which requires users to submit personal information prior to acces

Matthew Fall
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The Search for Authenticity — Practical Steps for Improving Your School's Social Media Presence

Prospective students are searching for the right fit and for a community they can belong to — and they turn to your social media profiles to get a sense of your school culture. On Facebook, Twitter, and Instagram, they can quickly skim images, read comments, and visit links. From extracurricular cl

Meet With Interviewees

Nick Ciccarone

Nick Ciccarone is the Manager of Data & Systems at RIT Certified, the professional education and workforce development division of Rochester Institute of Technology (RIT).

Kristina Faller

Kristina has over 20 years experience in marketing, working on both the agency and client sides, and most recently in higher education.

Adrienne Kemp-Rye

Adrienne Kemp-Rye is the social media manager at Stanford University, where she manages day-to-day operations of the institutional channels.

Kevin McDonald

Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships.

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