Measuring What Matters: Using Machine Learning to Drive Enrollment  |

March 27 at 2pm ET – Register Now
Patricia Maben

Patricia Maben

With 30 years of professional experience in higher education, it is Patricia Maben’s passion to support colleges and universities through the success of their students from recruitment to graduation. Her career in enrollment management has been fueled by the recognition, experience, and satisfaction that higher education has a transformational impact on individuals, communities, and society. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in recruitment marketing. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment

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Patricia Maben

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Meet With Interviewees

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

Adam Martel

Adam Martel is CEO and Founder of Givzey.

Josh Rangel

Josh is a Senior Director, Social at Ogilvy.

Vince Slomsky

Vince Slomsky is the Assistant Vice President of Marketing and Brand at the University of South Florida.

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