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Peter George

Peter George

Peter George is the CEO of ED. Marketing Agency, a branding and digital agency for higher education. ED helps universities and colleges in the U.S. and Canada amplify their impact by connecting with the right students, faculty, staff and donors. Peter is a 30-plus year veteran marketer with 28 years at the helm of major, award-winning Canadian marketing firms. Today, as CEO of ED. Marketing Agency and co-CEO of ED’s parent agency, McKim.Sherpa, he leads the development of brands across multiple sectors, including environmental causes, manufacturing, government, tourism and of course, higher education.

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Peter George

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Meet With Interviewees

Nick Ciccarone

Nick Ciccarone is the Manager of Data & Systems at RIT Certified, the professional education and workforce development division of Rochester Institute of Technology (RIT).

Kristina Faller

Kristina has over 20 years experience in marketing, working on both the agency and client sides, and most recently in higher education.

Adrienne Kemp-Rye

Adrienne Kemp-Rye is the social media manager at Stanford University, where she manages day-to-day operations of the institutional channels.

Kevin McDonald

Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships.

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