Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Sarah Gilbert

Sarah Gilbert

Sarah Gilbert is the Founder and CEO of GradLabs, a marketing agency specializing in growth strategies for the education sector. With 18 years of experience in higher education enrollment and digital marketing, Sarah has established herself as a leader in the field. She has partnered with prominent online education portals, colleges, and Online Program Managers (OPMs) to drive organic growth and boost student acquisition through ethical, content-driven approaches. Sarah's expertise lies in developing innovative marketing strategies that not only yield results but also uphold the integrity of educational institutions and the students they serve. Beyond her professional achievements, Sarah actively volunteers in her community and mentors fellow female founders, both locally and online.

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Sarah Gilbert

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Meet With Interviewees

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

Adam Martel

Adam Martel is CEO and Founder of Givzey.

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Josh is a Senior Director, Social at Ogilvy.

Vince Slomsky

Vince Slomsky is the Assistant Vice President of Marketing and Brand at the University of South Florida.

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