Sarah Russell

Sarah Russell

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.

Blog posts by

Sarah Russell

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Meet With Interviewees

Beth Carron

Beth Carron is the Director of Higher Education Services and a partner at iFactory.

Leah Schoolcraft

Leah Schoolcraft is a results-driven digital strategist with a proven track record in content strategy, website management, and marketing communications.

Shuchita Poddar

Shuchita is the communications coordinator for the University of Iowa's Office of Admissions.

Julie Johnson Novara

A teacher-turned-writer, Julie spent 15 years teaching English for Speakers of Other Languages (ESOL).

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