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Brand Development
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Celebrating 'Talking Tactics': Enhancing Your Institution’s Reputation
As we celebrate the first anniversary of "Talking Tactics," we are excited to reflect on the impactful strategies our guests have shared over the past year. Hosted by Dayana Kibilds, Vice President of Strategy at Ologie, this podcast has become an essential resource for higher education professionals.
4 Brands Who Mastered Purpose-Driven Marketing
Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on digital can leave people wanting for human
8 Higher Education Design Trends for 2022
Students entering university this fall are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the internet.
What is a Brand Manifesto?
Today we're sharing our best thinking and agency process on how to write a brand manifesto. Here's what we'll cover: What a brand manifesto is Why a brand manifesto is essential to your company or organization Three core components to a brand manifesto. After you watch the video and feel ready to
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert
Have You Ever Wanted to Market in a More Authentic Way? Here is How To Do It — Become A Better Storyteller
Who else feels like they're pushing a five-hundred-pound boulder up a hill? Everywhere I look, teams are having to do more with less. Learn new technology, find more leads, extend reach, master more, deliver, deliver, deliver. We're doing twice the work to get half the return. Tell me this isn't th
Enrollify Expands: Launching our (Growing) Podcast Network
Can you relate to the stress of optimizing your tech stack or overhauling your CRM on campus? Do you have a vision board and follow your favorite founders? In fact, if you're a fan of anything edtech or entrepreneurship, you're going to love what we've built for you. As you know, we're all about de
How to Do Video Marketing for Student Recruitment
92% of marketers using video say it’s an important part of their marketing strategy. (Wyzowl) There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it
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