Mallory Willsea

If there’s one thing to take away from this blog, it’s this:Before you hit send, ask yourself, “Is this valuable information for students?” While texting is a powerful way to engage prospective and current college students, there are right and wrong ways to do it. Here are some tips for effe

Mallory Willsea

A prospective student showed interest, asked questions, and committed to attending your college. Now, it’s been weeks (or even months) and they haven’t deposited. And, you haven’t heard back from them. You’ve been ghosted A drop-off in communication is a common and frustrating problem for college a

Mallory Willsea

How can your college take measures to ensure staff wellness while still meeting the needs of students, parents, and alumni? Enrollment is rarely a 9-to-5 gig There is not enough time in the day for an Admissions staff to accomplish everything they need. In many cases, the optimal time to reach stud

Matthew Fall

As the educational journey becomes more intricate, the demand for a seamless and frictionless experience for students has never been more pronounced. Gone are the days when merely offering educational resources in the form of viewbooks, videos, guides, or infographics would suffice to guide potent