Posts about
Content Strategy
AI Is Your New Marketing Ally
At the AI Engage Summit, Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, shared how higher education professionals can integrate AI into content workflows to improve efficiency, engagement, and decision-making.
6 Higher Education Content Marketing Strategies
Learn essential higher education content marketing strategies to engage prospective students and create a compelling brand for your college or university.
Empowering Campus Voices: Top 3 Influencer Marketing Lessons from Enrollify's Webinar
Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.
There's a GPT for That – 3 Key Takeaways from the Engage Summit
Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.
Driving Student Enrollments Using Site Search
This is the final blog in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and part two to discoverthe importance of search refinements on your higher education website.&nbs
Improving Higher Education Website Conversions with Search Ease of Use
This blog is part two in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and stay tuned for part three to discover how site search can improve your student enrollment numbers.&nb
How to Do Video Marketing for Student Recruitment
92% of marketers using video say it’s an important part of their marketing strategy. (Wyzowl) There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it
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