Posts about
Higher Ed Marketing & Communications
Empowering Campus Voices: Top 3 Influencer Marketing Lessons from Enrollify's Webinar
Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.
There's a GPT for That – 3 Key Takeaways from the Engage Summit
Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.
Celebrating 'Talking Tactics': Best Episodes for Maximizing Engagement
As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.
The Challenges and Opportunities in Community Colleges: Insights from Martha Parham
Host of The Hidden Gem podcast Maya Demishkevich welcomes Martha Parham, Senior VP of Public Relations for the American Association of Community Colleges (AACC). Martha brings a wealth of experience and a national perspective on the unique challenges and opportunities facing community colleges.
Enhancing Campus Identity: The Power of Environmental Graphics in Higher Ed
In episode 54 of the Confessions of a Higher Ed CMO, Jaime Hunt converses with Adrienne King, Associate Vice President of Marketing at Indiana University, about the transformative power of environmental graphics on university campuses. This discussion highlights how the strategic use of environmental graphics can create a sense of community, enhance brand visibility, and foster school pride.
Building Strong Partnerships: Palm Beach State College’s Approach to Workforce Development
In a recent episode of The Hidden Gem podcast, host Maya Demishkevich sits down with three esteemed guests from Palm Beach State College to discuss their successful strategies for fostering strong community and business partnerships. The guests include Edward Willey, Dean of Health Sciences, Beli
Navigating Academic Program Cuts: Balancing Budget and Growth
After a brief hiatus for the Memorial Day holiday, Higher Ed Pulse hosts Mallory Willsea and Seth Odell dive into a pressing issue in higher education: cutting academic programs to balance budgets and drive growth. In this episode, they dissect an article from Higher Ed Dive about St. Cloud State U
Strategic Marketing and Community Engagement: A Chat with Blair Lee on The Hidden Gem Podcast
In episode eight of The Hidden Gem podcats, host Maya Demishkevich welcomed Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora (CCA). This engaging discussion centered on how marketing communication departments at community colle
Revamping the Mascot: How Trinity Valley Community College Leveraged Fame for Rebranding
In the latest release of "Breaking Silos", host Shane Baglini talked with Trinity Valley Community College's Courtney Skiles, Director of Recruiting and Admissions, and Joanna Fritz, Director of Marketing and Communications. They dive into the transformative journey of Trinity Valley's mascot and b
Breaking Silos with TEDx at University of Arizona: A Journey of Collaboration and Innovation
In the latest episode of Breaking Silos, host Shane Baglini delves into the revitalization of TEDx events at the University of Arizona, featuring insights from Emily Stulz, Director of Social Media, and Joe Klug, Assistant Director of the Experience Team in the Central Marketing Office.
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert
Who is an Enrollment Marketer?
At Enrollify, we empower modern ‘enrollment marketers’ — and we use that term intentionally. We believe that fusing the very best marketing strategies and tactics with the deep knowledge base and understanding of enrollment management is the optimal way to succeed in the enrollment and recrui
There's No Such Thing as a Stealth Applicant
If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.
Maximize Your Content's ROI by Learning How to Refurbish Top Content
Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r
The Future of Higher Education is Bleak. Can Genuinely Helpful, Informative, and Innovative Marketing Save the Day?
Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo