Shelby Moquin

Learn how to conduct effective education market research to drive data-backed decisions that enhance programs and attract students.

Shelby Moquin

Discover the top trends in higher education marketing. Learn key strategies to boost student engagement and recruitment. Read now for actionable insights.

Shelby Moquin

Discover top strategies for higher education marketing. From digital outreach to personalized campaigns, learn to elevate your institution's brand in 2024

Shelby Moquin

To help you navigate the best options, we’ve curated a list of must-listen podcasts for 2025, each selected to spark ideas and support your growth in higher ed.

Shelby Moquin

At the AI Engage Summit, Allison Turcio, Assistant VP for Enrollment and Marketing at Siena College and Host of The Application, shared how AI can help build genuine connections with students and their families, enhancing—rather than replacing—authentic communication throughout the enrollment process.

Shelby Moquin

Innovative enrollment marketing strategies include integrating CRM technology, adopting an omnichannel approach, boosting engagement through content marketing, implementing SEO, and using retargeting and digital ads. These strategies can help higher education institutions differentiate their recruitment campaigns and attract prospective students in a competitive marketplace.

Shelby Moquin

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

Erin Fields

Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.

Erin Fields

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Erin Fields

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Shelby Moquin

As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.

Zach Busekrus

Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert

Mallory Willsea

At Enrollify, we empower modern ‘enrollment marketers’ — and we use that term intentionally. We believe that fusing the very best marketing strategies and tactics with the deep knowledge base and understanding of enrollment management is the optimal way to succeed in the enrollment and recrui

Tony Fraga

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.

Matthew Fall

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r

Matthew Fall

Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo