Erin Fields

Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.

Erin Fields

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Erin Fields

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Shelby Moquin

As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.

Shelby Moquin

Host of The Hidden Gem podcast Maya Demishkevich welcomes Martha Parham, Senior VP of Public Relations for the American Association of Community Colleges (AACC). Martha brings a wealth of experience and a national perspective on the unique challenges and opportunities facing community colleges.

Shelby Moquin

In episode 54 of the Confessions of a Higher Ed CMO, Jaime Hunt converses with Adrienne King, Associate Vice President of Marketing at Indiana University, about the transformative power of environmental graphics on university campuses. This discussion highlights how the strategic use of environmental graphics can create a sense of community, enhance brand visibility, and foster school pride.

Shelby Moquin

In a recent episode of The Hidden Gem podcast, host Maya Demishkevich sits down with three esteemed guests from Palm Beach State College to discuss their successful strategies for fostering strong community and business partnerships. The guests include Edward Willey, Dean of Health Sciences, Beli

Shelby Moquin

After a brief hiatus for the Memorial Day holiday, Higher Ed Pulse hosts Mallory Willsea and Seth Odell dive into a pressing issue in higher education: cutting academic programs to balance budgets and drive growth. In this episode, they dissect an article from Higher Ed Dive about St. Cloud State U

Shelby Moquin

In episode eight of The Hidden Gem podcats, host Maya Demishkevich welcomed Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora (CCA). This engaging discussion centered on how marketing communication departments at community colle

Shelby Moquin

In the latest release of "Breaking Silos", host Shane Baglini talked with Trinity Valley Community College's Courtney Skiles, Director of Recruiting and Admissions, and Joanna Fritz, Director of Marketing and Communications. They dive into the transformative journey of Trinity Valley's mascot and b

Shelby Moquin

In the latest episode of Breaking Silos, host Shane Baglini delves into the revitalization of TEDx events at the University of Arizona, featuring insights from Emily Stulz, Director of Social Media, and Joe Klug, Assistant Director of the Experience Team in the Central Marketing Office.

Zach Busekrus

Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert

Mallory Willsea

At Enrollify, we empower modern ‘enrollment marketers’ — and we use that term intentionally. We believe that fusing the very best marketing strategies and tactics with the deep knowledge base and understanding of enrollment management is the optimal way to succeed in the enrollment and recrui

Tony Fraga

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.

Matthew Fall

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r

Matthew Fall

Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo