Mallory Willsea

In today's digital age, technology continues to revolutionize the way we communicate, work, and learn. Artificial Intelligence (AI) has emerged as a powerful tool that has transformed various industries, including higher education marketing. As a higher education

Mallory Willsea

The energy was electric at last week's Engage Summit as industry leaders, learners, and higher ed professionals came together for an unforgettable few days. But the real highlight came on the last morning of the conference when our visionary CEO and Founder, Ardis Kadiu, joined forces

Mallory Willsea

Increasing Engagement and Enrollment With An Intelligent, AI-Powered Chatbot Artificial Intelligence (AI)is rapidly transforming how we interact with technology. In recent years, AI-powered chatbots have become increasingly popular as a tool for improving customer service and engagemen

Mallory Willsea

The Benefits of Streamlining the College Application Process with Direct Admissions For many high school students, the college application process can be intimidating and overwhelming. Withdirect admission, students have a faster and more streamlined way to get into college without hav

Mallory Willsea

Digital communication is broken. In a world of automations, bots and merge fields, you have the chance to stand out. And to connect more authentically with students. But forming loyal bonds with your audience goes far beyond dollars and cents. It’s about building trust that lasts longer, boosts alumni support, and increases school spirit – the intangibles.

Mallory Willsea

In a time when there is so much noise fighting for people’s attention, you need to find a way to cut through the clutter and make sure your messages are received, understood, and driving people to action. This is especially true for Millennials and Generation Z, who are incredibly savvy at quickly

Mallory Willsea

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them?That’s about to change. College enrollmenthas hit a 2

Mallory Willsea

When you think of enrollment management, what comes to mind? You probablythinkabout trying to attract as many new students as possible to your institution and ensure that they have an easy experience in registering for classes, right? Those things are super important — don’t get u

It’s never been more important to have a strategy in place to increase enrollment. Generating leads and getting applications are still important – but they are no longer enough to get students through the door come the fall. And even deposits aren’t as accurate a measure as they used to be. W

Natalie Gleason

92% of marketers using video say it’s an important part of their marketing strategy. (Wyzowl) There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it

Zach Busekrus

I hate hacks blog posts. Hacks or any other “get rich quick” posts are like fast food — it feels good while you’re consuming (skimming) them, but in the end, you’re left unsatisfied because the content had little substance (no nutritional value, so to speak). But boy, do posts with words like “hack

Zach Busekrus

Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” I’m not here to confirm nor deny whether or not one of history’s most iconic painters said something so provocative, (although if it’s been a while since you went down a deep internet wormhole, chec

Matthew Fall

As an enrollment marketer, you’ve probably been faced with the question: “to gate or not to gate?” I’m talking about the decision of whether or not to place marketing content like eBooks, guides, or whitepapers behind a form (gate), which requires users to submit personal information prior to acces

Zach Busekrus

Email A/B tests are incredibly important...yet many enrollment management and higher education marketing and communications teams fail to conduct them regularly. Why? In a recent poll we conducted with Enrollify subscribers, 75% of respondents noted "time" as the number one reason for sending only

Matthew Fall

Prospective students are searching for the right fit and for a community they can belong to — and they turn to your social media profiles to get a sense of your school culture. On Facebook, Twitter, and Instagram, they can quickly skim images, read comments, and visit links. From extracurricular cl

Mallory Willsea

The following article features an interview the Enrollify Team facilitated with Dana Mordecai, the Assistant Director of Graduate Admissions at the University of North Texas Graduate School. Dana shares her insights into what does and doesn't work when it comes to recruiting students at graduate fa