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Discover how to harness the power of student, faculty, staff, and alumni voices to elevate your influencer marketing strategy. This panel will explore innovative approaches for engaging these key groups, crafting compelling narratives, and leveraging authentic stories to build trust and drive engagement. Learn best practices for creating a cohesive and impactful marketing strategy that resonates with your target audience.
Include students, faculty, staff, and alumni to create genuine content.
Develop compelling narratives that reflect your institution’s values.
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Share genuine experiences to build trust with your audience.
Use analytics to track performance and refine your strategy.
Dayana Kibilds, Vice President of Strategy, Ologie
Maya Demishkevich, Chief Marketing Officer, Carroll Community College
Jenny Li Fowler, Director of Social Media Strategy, MIT
Mallory Willsea, Chief Strategist and Producer for Enrollify, Element451
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