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Personal Branding Blueprint: Building Your Career and Network

In the competitive landscape of higher ed marketing, a strong personal brand, and a robust professional network are indispensable tools for career growth. This insightful panel session features Allison Turcio, Shane Baglini, Maya Demishkevich, and moderator Eddie Francis — four luminaries who have harnessed the power of personal branding to catapult their careers to new heights. They'll share their journeys, from the initial steps of building their brands to becoming recognized thought leaders in their field.

Discover these key takeaways for building your personal brand and network:

Graduate Marketing

Building a Personal Brand

Learn how to define your unique value and engage with target audiences.

Student Experience

Expanding Professional Networks

Discover strategies to grow your network and become a recognized expert.

Enrollment

Finding a Mentor

Get tips on building relationships with mentors to boost your career.

Demands

Real-World Applications

Walk away with actionable steps to elevate your brand and advance your career.

A woman looking onward ahead surrounded by arrows pointing up, symbolizing professional development growth.

Meet your panelists.

Dr. Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College

Maya Demishkevich, Chief Marketing Officer, Carroll Community College

Shane Baglini, Senior Director of Marketing at Muhlenberg College

Eddie Francis, Founder of Edify Adventures