Empowering Campus Voices in Your Influencer Marketing Strategy

Discover how to harness the power of student, faculty, staff, and alumni voices to elevate your influencer marketing strategy. This panel will explore innovative approaches for engaging these key groups, crafting compelling narratives, and leveraging authentic stories to build trust and drive engagement. Learn best practices for creating a cohesive and impactful marketing strategy that resonates with your target audience.

Key takeaways:

• Engage Diverse Groups: Include students, faculty, staff, and alumni to create genuine content.
• Focus on Storytelling: Develop compelling narratives that reflect your institution’s values.
• Ensure Authenticity: Share genuine experiences to build trust with your audience.
• Collaborate on Campaigns: Co-create content with various campus groups for enriched perspectives.
• Consistent Messaging: Maintain a consistent message across all marketing channels.
• Measure and Adapt: Use analytics to track performance and refine your strategy.

Panelists: Dayana Kibilds, Maya Demishkevich, Jenny Li Fowler

Moderator: Mallory Willsea