Shelby Moquin

At the AI Engage Summit, Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, shared how higher education professionals can integrate AI into content workflows to improve efficiency, engagement, and decision-making.

Erin Fields

Discover how AI in higher education is transforming donor engagement, data-driven fundraising, and advancement tools for personalized outreach and operational efficiency.

Shelby Moquin

Learn how AI-powered site search is transforming higher education websites, boosting student engagement, and driving enrollment growth.

Shelby Moquin

This post explores five practical strategies for higher ed leaders to implement AI confidently and sustainably, based on insights from Carrie Phillips’ AI Engage Summit presentation.

Shelby Moquin

Discover how AI can transform leadership, boost efficiency, and foster adaptability in the face of unprecedented challenges.

Shelby Moquin

Explore the best AI chatbots for higher education in 2024, from student support to admin tasks, enhance engagement and efficiency across campuses.

Shelby Moquin

To help you navigate the best options, we’ve curated a list of must-listen podcasts for 2025, each selected to spark ideas and support your growth in higher ed.

Shelby Moquin

At the AI Engage Summit, Allison Turcio, Assistant VP for Enrollment and Marketing at Siena College and Host of The Application, shared how AI can help build genuine connections with students and their families, enhancing—rather than replacing—authentic communication throughout the enrollment process.

Shelby Moquin

In a recent episode of Confessions of a Higher Ed CMO with host Jaime Hunt, Grant Heston from Virginia Commonwealth University shared his practical approach to higher education marketing, highlighting his team’s unique strategy for handling AI ethics.

Shelby Moquin

Explore how AI in higher education enhances learning, supports faculty, and transforms research while addressing key challenges and ethics.

Shelby Moquin

In this post, we explore insights from higher education leaders like Paul LeBlanc, Mallory Willsea, Seth Odell, and Lenell Hahn, who share how AI is reshaping the student experience in profound ways. From personalizing interactions to improving decision-making, AI’s role is evolving beyond simple tools into a key driver of student success.

Shelby Moquin

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement. 

Shelby Moquin

Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.

Shelby Moquin

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

Shelby Moquin

We are less than a month away from the 2024 AI Engage Summit, and it's your turn to stay ahead of the curve. Join us for two jam-packed days of understanding AI, its potential, and practical applications.

Mallory Willsea

Empowering yourself and your team with the tools to build bespoke AI solutions is an invaluable skill. This lightning talk demystifies the process of creating a custom GPT model using ChatGPT

Erin Fields

As AI becomes more integrated into higher education, ensuring its ethical use is a crucial responsibility for professionals in marketing, admissions, and enrollment management. Dr. Obi Ogbanufe from the University of North Texas highlights the importance of understanding AI's ethical implications, fostering AI literacy, asking key ethical questions, and developing a robust AI code of ethics. By taking proactive steps to address potential ethical issues, higher education professionals can ensure that AI is used responsibly, safeguarding the interests of both institutions and their communities.

Erin Fields

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Erin Fields

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Mallory Willsea

We're excited to kick off our newest webinar series,Actionable AI: Your Roadmap for AI Readiness in Higher Education. We recently began our five-part series with Part One, "Actionable AI: Making Sense of Artificial Intelligence." It was your jargon-free gateway into the world of AI, dem

Mallory Willsea

In today's digital age, technology continues to revolutionize the way we communicate, work, and learn. Artificial Intelligence (AI) has emerged as a powerful tool that has transformed various industries, including higher education marketing. As a higher education

Mallory Willsea

The energy was electric at last week's Engage Summit as industry leaders, learners, and higher ed professionals came together for an unforgettable few days. But the real highlight came on the last morning of the conference when our visionary CEO and Founder, Ardis Kadiu, joined forces

Mallory Willsea

Increasing Engagement and Enrollment With An Intelligent, AI-Powered Chatbot Artificial Intelligence (AI)is rapidly transforming how we interact with technology. In recent years, AI-powered chatbots have become increasingly popular as a tool for improving customer service and engagemen