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Higher Ed

Shelby Moquin
Rewriting the Rules of Higher Ed: How AI is Crafting the Next Chapter in Student Personalization and Engagement
AI

Rewriting the Rules of Higher Ed: How AI is Crafting the Next Chapter in Student Personalization and Engagement

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement. 

Shelby Moquin
Meet Your Institution’s New Best Friend: AI Assistants
AI

Meet Your Institution’s New Best Friend: AI Assistants

Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.

Shelby Moquin
AI Leaders Offer Key Advice for Higher Ed Pros: Use Technology for Transformation
AI

AI Leaders Offer Key Advice for Higher Ed Pros: Use Technology for Transformation

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

Erin Fields
Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes
Podcast

Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes

Enrollify is celebrating its 5th anniversary, reflecting on an incredible journey supported by its audience. To commemorate this milestone, Enrollify is highlighting some of its most impactful podcast episodes that have provided valuable insights and unforgettable moments. These episodes cover topics such as crafting effective email campaigns, navigating the challenges of artificial intelligence in marketing, offering practical advice for social media managers, addressing common marketing pitfalls, and emphasizing the importance of employee engagement in higher education. These discussions have been crucial to Enrollify's success over the years.

Mallory Willsea
3 Ways to Streamline Recruiting and Enrollment with Direct Admissions
Higher Ed

3 Ways to Streamline Recruiting and Enrollment with Direct Admissions

The Benefits of Streamlining the College Application Process with Direct Admissions For many high school students, the college application process can be intimidating and overwhelming. Withdirect admission, students have a faster and more streamlined way to get into college without hav

Mallory Willsea
Email Marketing for Higher Education
Email Marketing

Email Marketing for Higher Education

Email is an important tool for industries that rely on digital marketing channels to accomplish growth goals. That’s especially true for institutions of higher education, which have witnessed steady increases in email open and click-through rates since the early days of the global pandemic.

Mallory Willsea
Driving Student Enrollments Using Site Search
Content Strategy

Driving Student Enrollments Using Site Search

This is the final blog in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and part two to discoverthe importance of search refinements on your higher education website.&nbs

Mallory Willsea
Improving Higher Education Website Conversions with Search Ease of Use
Content Strategy

Improving Higher Education Website Conversions with Search Ease of Use

This blog is part two in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and stay tuned for part three to discover how site search can improve your student enrollment numbers.&nb

Mallory Willsea
How To Improve the Search Experience on Higher Education Websites
Higher Ed

How To Improve the Search Experience on Higher Education Websites

This blog is part one in a three-part series. Stay tuned for parts two and three to find out more about the importance of search refinements on your higher education website, and using site search to drive enrollments. The search box on your higher education website is like a treasure chest. Yet

Mallory Willsea
Unbiasing AI in Admissions
Admissions

Unbiasing AI in Admissions

“I’m kind of shocked you did this experiment on your students,” Steve Rolston, chair of the physics department at the University of Maryland, stated during a talk with the creators of machine-learning system GRADE. “You seem to have built a model that builds in whatever bias your committee had in 2

Mallory Willsea
The Future of Higher-Ed Admissions is Agile
Enrollment Marketing

The Future of Higher-Ed Admissions is Agile

Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as agile methodology or an agile mindset. A favorite quote of mine by John Boyd, creator of theOODA(observe, orient, decide, act) strategy, reads simply, “He who

Mallory Willsea
You've Admitted Students into Your College, But Will They Enroll?
Enrollment Marketing

You've Admitted Students into Your College, But Will They Enroll?

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get aCOVID-19 vaccinefirst!), and those with strongbrand name recognitionhave experienced double-digit increase

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