Shelby Moquin

Discover how AI can transform leadership, boost efficiency, and foster adaptability in the face of unprecedented challenges.

Shelby Moquin

After months of anticipation, the 2024 election in the U.S. is over – and higher education leaders now have a general sense of what the Federal government will look like for the next two years.

Shelby Moquin

In a recent episode of Confessions of a Higher Ed CMO with host Jaime Hunt, Grant Heston from Virginia Commonwealth University shared his practical approach to higher education marketing, highlighting his team’s unique strategy for handling AI ethics.

Shelby Moquin

Explore how AI in higher education enhances learning, supports faculty, and transforms research while addressing key challenges and ethics.

Shelby Moquin

In this post, we explore insights from higher education leaders like Paul LeBlanc, Mallory Willsea, Seth Odell, and Lenell Hahn, who share how AI is reshaping the student experience in profound ways. From personalizing interactions to improving decision-making, AI’s role is evolving beyond simple tools into a key driver of student success.

Shelby Moquin

Enrollify has you covered with the top higher education conferences that academic professionals should consider attending. These events offer valuable opportunities for networking, professional development, and staying informed about the latest trends and innovations in the field.

Shelby Moquin

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement. 

Shelby Moquin

Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.

Shelby Moquin

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

Erin Fields

Enrollify is celebrating its 5th anniversary, reflecting on an incredible journey supported by its audience. To commemorate this milestone, Enrollify is highlighting some of its most impactful podcast episodes that have provided valuable insights and unforgettable moments. These episodes cover topics such as crafting effective email campaigns, navigating the challenges of artificial intelligence in marketing, offering practical advice for social media managers, addressing common marketing pitfalls, and emphasizing the importance of employee engagement in higher education. These discussions have been crucial to Enrollify's success over the years.

Mallory Willsea

The Benefits of Streamlining the College Application Process with Direct Admissions For many high school students, the college application process can be intimidating and overwhelming. Withdirect admission, students have a faster and more streamlined way to get into college without hav

Mallory Willsea

Email is an important tool for industries that rely on digital marketing channels to accomplish growth goals. That’s especially true for institutions of higher education, which have witnessed steady increases in email open and click-through rates since the early days of the global pandemic.

Mallory Willsea

This is the final blog in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and part two to discoverthe importance of search refinements on your higher education website.&nbs

Mallory Willsea

This blog is part two in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and stay tuned for part three to discover how site search can improve your student enrollment numbers.&nb

Mallory Willsea

This blog is part one in a three-part series. Stay tuned for parts two and three to find out more about the importance of search refinements on your higher education website, and using site search to drive enrollments. The search box on your higher education website is like a treasure chest. Yet

Mallory Willsea

“I’m kind of shocked you did this experiment on your students,” Steve Rolston, chair of the physics department at the University of Maryland, stated during a talk with the creators of machine-learning system GRADE. “You seem to have built a model that builds in whatever bias your committee had in 2

Mallory Willsea

Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as agile methodology or an agile mindset. A favorite quote of mine by John Boyd, creator of theOODA(observe, orient, decide, act) strategy, reads simply, “He who

Mallory Willsea

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get aCOVID-19 vaccinefirst!), and those with strongbrand name recognitionhave experienced double-digit increase