Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience.  In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. 

Takeaways for this episode include:

• What it means to cultivate a “flourishing online community” 
• Insight into what audiences are truly seeking in online communitie
• Strategies for keeping followers engaged and returning for more
• Guidance on how to bring authentic and inspiring content to your audiences
• Tips for navigating the ever-evolving array of platforms and channels
• Insight into maintaining well-being 

Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building.