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About the Episode
About the Episode: In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project. Sparked by their newfound fame from the Netflix documentary "Cheer," the college sought to capitalize on this spotlight by reimagining its mascot and logo to stand out and resonate more deeply with prospective students. Joining us are a dynamic duo from Trinity Valley, Courtney Skiles, and Joanna Fritz. Together, they navigated the challenges of altering a well-established identity and leveraged the new mascot to bolster enrollment and marketing efforts. We'll explore the strategy, collaboration, and creativity that fueled this transformation and how it's impacting the college today.
About the Show: We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.
Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.
Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.
Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/
About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit: Exciting news — Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200!
Learn more and register at engage.element451.com — we can’t wait to see you there!
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