Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)

About the Episode: 

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland. Diane shares her comprehensive approach to strategic enrollment marketing, focusing on ten key areas that have driven significant growth and success for her institution. From optimizing websites and creating seamless student experiences to shaping public perceptions and leveraging innovative technologies, Diane offers valuable insights and practical strategies for higher education leaders. Tune in to learn how to navigate the complexities of enrollment marketing and build a cohesive and impactful brand identity.

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Key Takeaways:

1. Strategic Growth: Learn how College of the Mainland has grown significantly through strategic marketing and enrollment efforts.
2. Website Optimization: Discover the role of website optimization in enrollment marketing and learn effective changes made by community colleges to enhance user experience, accessibility, and functionality.
3. Seamless Student Experience: Understand the steps taken to improve the prospective student experience, from application to enrollment.
4. Integrated Marketing Strategy: Gain insights into developing a strategic and judicious integrated marketing strategy across various channels.
5. Public Perception Management: Shaping Public Perceptions: Learn how to shape public perceptions and enhance your college's brand image through consistent messaging and community engagement.
6. Personalized Enrollment Marketing: Discover examples of how personalization in enrollment marketing enhances student recruitment through personalized email campaigns, tailored content, and targeted outreach.

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Connect With Our Host:

Maya Demishkevich

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About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.