EP
20
March 5, 2024
Episode 20: Using Micro-Content for Meaningful Engagement, Faster

Using Micro-Content for Meaningful Engagement, Faster

Or listen on:

About the Episode

About the Episode: If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadn’t quite reached before.

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Mission Admissions and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Dayana is strategy director at Ologie and host of Talking Tactics.

Interviewee

Mackenzie Huber

Mackenzie Huber is the Content Strategist for the office of Integrated Marketing and Communications at UW-Eau Claire in Eau Claire, Wisconsin. Before joining the team at UWEC, she was the Associate Director of Digital Communications at Lawrence University. She is happiest during a brainstorming session with teammates, making lists on colorful sticky notes, or when she has an excuse to mind map a new idea. Currently engaged in her second full website rebuild, Huber is tired. When she's not working, Huber enjoys playing sand volleyball, eating soup, and hoarding books she'll never have time to read.

Other episodes

Episode #16: What’s Next for Graduate Education Strategic Planning?Play Button
Episode #16: What’s Next for Graduate Education Strategic Planning?

Ray is joined by Dr. Colin Potts, Provost and Executive Vice Chancellor for Academic Affairs at Missouri University of Science and Technology.

Ep. 22: Building a Resilient Social Media Strategy with ExperimentationPlay Button
Ep. 22: Building a Resilient Social Media Strategy with Experimentation

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field.

Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement Play Button
Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement

In this episode of In Your Element, Daniella and Brendan sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC).

Pulse Check: Finding Your Why Part 5Play Button
Pulse Check: Finding Your Why Part 5

In this episode, Terry Flannery reflects on her 40 years of serving higher education.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people