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About the Episode
About the Episode: Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 report. Now, imagine Duquesne University smashing these benchmarks with a remarkable 11% engagement rate, far surpassing what's typical for its size. This exceptional performance is thanks to Ian Hurley, Director of Social Media, who utilized a straightforward but effective tactic: listening and responding. By emphasizing relationship-building and redefining their voice, Duquesne University set a new standard for university engagement that carries relationships started online all the way to campus. Ian Hurley proves that just an hour a day can have significant community-building results.
About The Enrollify Podcast Network
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200.
Learn more and register at engage.element451.com — we can’t wait to see you there!
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