The Utility of Activity-Based Data

This episode marks a big transition—Seth is stepping away, and Mallory is steering Higher Ed Pulse into a new direction.

In this episode of The Hidden Gem, host Maya Demishkevich sits down with Dr. Marsha Danielson, President of Minnesota State College Southeast, to discuss an innovative approach to bridging the gap between students seeking affordable education and employers struggling to fill critical workforce shortages. 

Dr. Bridget Burns, CEO of the University Innovation Alliance, joins Dustin for a candid conversation about the urgent need for higher ed to take a proactive role in shaping the future workforce.

This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.

While many institutions talk about innovation, San Francisco Bay University has created a framework that actually delivers on the promise of adaptive, student-centered learning – no surprise given their reputation in this area. Ray does a deep-dive into this model with SFBU Provost & Vice President for Academic Affairs Dr. Bradley Fuster.‍