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About the Episode
About the Episode: In this episode of "In Your Element," we sit down with Michael Bettersworth, Chief Marketing Officer at Texas State Technical College, to explore their pioneering Element451 integration. Michael shares how strategic tech implementation has transformed student enrollment processes, notably increasing their application conversion rate to nearly 90%. By focusing on user-friendly systems, TSTC has not only improved the application experience but also significantly lowered their cost per application, setting a new standard.
Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/
About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the Engage Summit for Free!
The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.
Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!
That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.
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