Finding Meaning in Marketing

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About the Episode

In this episode, Carrie Phillips shares her purpose as a higher ed leader, and what keeps her - and her team - going.

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Insightful takeaways include:

Personal and professional experiences can shape one’s purpose.
Making space in the day-to-day grind to soak in the environment can be invigorating.
Regularly centering conversations around institutional mission can help teams stay focused and motivated.
Integrating students as student workers, focus group members, and/or ambassadors can keep MarComm close to the student experience.
MarComm can add value by breaking silos and connecting the whole student experience, thus contributing to student success and institutional mission.

People in this episode

Host

Kin Sejpal

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams.

Interviewee

Carrie Phillips

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

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