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Confessions of a Higher Ed Social Media Manager

Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Ep. 18: Decoding Data for Social Media

Ep. 18: Decoding Data for Social Media

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories.

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June 27, 2024

Ep. 17: Managing an Executive Channel

Ep. 17: Managing an Executive Channel

About the Episode: Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence.

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June 13, 2024

Episode 16: A Minimum Viable Social Strategy For A Team Of One

Episode 16: A Minimum Viable Social Strategy For A Team Of One

About the Episode: In this episode we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.

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May 30, 2024

BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front Lines

BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front Lines

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

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May 22, 2024

Ep. 15: Infusing Humor into Boring Subjects

Ep. 15: Infusing Humor into Boring Subjects

About the Episode: Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform

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May 16, 2024

Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media Presence

Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media Presence

About the Episode: We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs,

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May 2, 2024

Ep. 13: Tips for Submitting Your First Presentation Proposal

Ep. 13: Tips for Submitting Your First Presentation Proposal

About the Episode: As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights

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April 18, 2024

Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

About the Episode: In this insightful episode, we chat with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social

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April 4, 2024

Ep. 11: Cultivating Allyship for the LGBTQ+ Community on Social Channels

Ep. 11: Cultivating Allyship for the LGBTQ+ Community on Social Channels

About the Episode: We engage in an inspiring conversation with Matt Nazario-Miller, Communications Manager at Stanford University, and a passionate advocate for diversity, equity, inclusion, and belonging. Matt shares his unique journey and sheds light on what real allyship looks like

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March 21, 2024

Ep. 10: The Essentials of Covering Live Events for Social Media

Ep. 10: The Essentials of Covering Live Events for Social Media

About the Episode: In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real-time

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March 7, 2024

Ep. 9: 5 Things Your Supervisor Should Know About Being A Higher Ed Social Media Manager

Ep. 9: 5 Things Your Supervisor Should Know About Being A Higher Ed Social Media Manager

About the Episode: Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries and has first-hand experience

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February 22, 2024

Ep. 8: Intersecting your institution’s culture with pop culture

Ep. 8: Intersecting your institution’s culture with pop culture

About the Episode: Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays

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February 8, 2024

Ep. 7: Using Social Media Listening and Monitoring to Recruit Creators

Ep. 7: Using Social Media Listening and Monitoring to Recruit Creators

When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built

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January 25, 2024

Trailer Season 2: Confessions of a Higher Ed Social Media Manager

Trailer Season 2: Confessions of a Higher Ed Social Media Manager

Confessions of a Higher Ed Social Manager is returning with new host Jenny Li Fowler!Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education

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January 17, 2024

Ep. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells

Ep. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok

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September 6, 2023

Ep. 5: Navigating the Digital Storm: Social Media Management in Crisis and its Mental Impact

Ep. 5: Navigating the Digital Storm: Social Media Management in Crisis and its Mental Impact

Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis. In this candid conversation, we explore the unique challenges faced by social media

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July 19, 2023

Ep. 4: Behind the Screens of #HigherEdSocial

Ep. 4: Behind the Screens of #HigherEdSocial

In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the community, and how it has grown into a valuable resource for those navigating

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May 17, 2023

Ep. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year College

Ep. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year College

Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan.This episode is brought to you by our friends at DD Agency:DD Agencyis

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April 26, 2023

Ep. 2: How to Get Started as a Higher Ed Social Media Manager

Ep. 2: How to Get Started as a Higher Ed Social Media Manager

Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content..

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March 22, 2023

Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher Ed

Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher Ed

Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education

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March 8, 2023

Trailer: Introducing Confessions of a Higher Ed Social Media Manager

Trailer: Introducing Confessions of a Higher Ed Social Media Manager

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens.Join us as we explore the ups, downs, and everything

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March 6, 2023

People in this episode

Interviewee

CJ Tamasco

CJ Tamasco has spent her entire career since 2014 in professional, full-time social media roles. Beginning with a 1.5 year career in corporate social media strategy for one of the biggest brands in South Carolina and, for the past 7 years, leading the team that manages social for South Carolina’s flagship public university and her alma mater, the University of South Carolina.

The Host

Callie Goodwin

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board.

Interviewee

Dani Dean

As the Associate Director of Social Media at The Ohio State University, Dani Dean oversees the social media strategy for the enterprise social accounts with a focus on growing the brand, engagement and lead generation across the university. She builds collaborative relationships across Ohio State by leading the Social Media Community of Practice, a group of 100+ marketers and communicators interested in creating or expanding the social presence of their colleges and departments at the university.

Danielle Sewell

Danielle Sewell has over 13 years of experience in strategic marketing and communications.

Interviewee

Jacob Shipley

Jacob serves as the Head of Social at Benzinga and is building Social Studies into the go-to community for social media pros. He previously worked in social media at YouVersion and Tyson Foods and has consulted for brands like Sony Music Entertainment, Provident Films, and others. Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters.

Interviewee

Jenn Crim

Jenn Crim is an organic social media creative and strategist based in Nashville, Tennessee. She’s an entertainment social media manager in Music City working with country music brands The Grand Ole Opry, The Ryman Auditorium, Blake Shelton’s Ole Red and Austin City Limits Live. Jenn focuses on growing social audiences, creating unique content and connecting artists and fans on social media and beyond.

The Host

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Jon-Stephen Stansel

Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas

Interviewee

Kellen Manning

Kellen currently works as the Director of Digital Public Relations for the Office of Strategic Communications at Penn State University where he oversees the long-term strategy of the flagship Penn State social media accounts and the social media team. In the past, he has worked at Boston University, MIT, and Harvard in digital and social media roles across alumni relations, student life, admissions, and undergraduate communications.

Interviewee

Liz Harter

Liz Harter is the Senior Social Media Manager at the University of Notre Dame in South Bend, Indiana. Over the past decade-plus, she's run the flagship @NotreDame accounts and consulted with other communicators across campus. With a background in journalism and public relations, Liz is, at heart, a storyteller - though the stories are often told in 280-characters or less now.

Interviewee

Marcella Cintra

I am a first generation American, my parents immigrated from Brazil and because my dad was in the military I got to live in Japan for a few years. My fiance and I live in Florida and we frequent the Disney Parks and explore all over Orlando on our days off. I recently graduated with my MBA in marketing and am starting back up again to pursue a MS in marketing. I've been working as a Web & Digital Marketing Specialist for a state college here for roughly six months now and my job duties focus on special projects, webpages, and social media.

Interviewee

Nicole Tabak

Nicole Tabak is a freelance content strategist, mental health advocate, and Founder of Social Media Detox. She has worked with clients on building holistic content strategies across industries with clients including Harvard University, The Creative Ladder, Time Magazine, and Passion Planner. You can find her and her weekly newsletter on mental health for marketing professionals at nicoletabak.com. Twitter LinkedIn Instagram TikTok

Interviewee

Sallie Poggi

A proud Aggie alum, Sallie serves as executive director for Strategic Communications. She oversees operations and administrative functions and leads the executive communications unit. She guides the overall strategy for the office to creatively engage audiences, support executive communications strategy, and ensure the expanded awareness of UC Davis. Prior to her current role as executive director, Sallie served as the UC Davis social media director where she led strategy for how the University creates community and shares diverse stories on the flagship channels of UC Davis, executive social media channels, and Undergraduate Admissions channels.

Interviewee

Sarah Wells

A social media professional of more than a decade, Sarah has served as the Social Media Communications Officer at a large Canadian college since 2015. Sarah is responsible for the strategic direction of social media at the college where she manages the enterprise accounts, oversees co-op students and leads a team of 100+ social media representatives and content contributors. One of Sarah’s career highlights came in 2020 when her Quaran-tunes Spotify campaign was awarded Best Multi-Platform Campaign of the Year at the inaugural Best of HigherEd Social Media Awards.

Teddi Tostanoski

Teddi Tostanoski serves as a Senior Social and Digital Media Strategist at Colorado State University.

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