Shelby Moquin

Discover innovative enrollment marketing strategies for universities, including personalization, SEO, and data-driven tactics to boost admissions.

Shelby Moquin

Discover innovative strategies to skyrocket enrollment and student success from top higher education experts Dr. Ray Lutzky, Daniella Nordin, and Allison Turcio.

Shelby Moquin

Discover top tactics from “Talking Tactics” to enhance your higher education marketing reach. Learn how to leverage interns, student stories, and Reddit.

Mallory Willsea

“I’m kind of shocked you did this experiment on your students,” Steve Rolston, chair of the physics department at the University of Maryland, stated during a talk with the creators of machine-learning system GRADE. “You seem to have built a model that builds in whatever bias your committee had in 2

Mallory Willsea

A prospective student showed interest, asked questions, and committed to attending your college. Now, it’s been weeks (or even months) and they haven’t deposited. And, you haven’t heard back from them. You’ve been ghosted A drop-off in communication is a common and frustrating problem for college a

Mallory Willsea

Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as agile methodology or an agile mindset. A favorite quote of mine by John Boyd, creator of theOODA(observe, orient, decide, act) strategy, reads simply, “He who

Mallory Willsea

Why would a student choose a college to attend, pay a deposit, then change their minds about attending that institution (or attending school altogether)? It’s a frustrating reality for admissions staff across the country who watch their enrollment numbers take a hit due to melt. If you think

Mallory Willsea

Few things have had a bigger impact on marketing over the past few years than the rise of workflow automation. Not only does automation make the life of a marketer infinitely easier, but it helps deliver incredible results that were never before possible. So, to put it simply, any higher ed profes

Zach Busekrus

Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert

Mallory Willsea

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get aCOVID-19 vaccinefirst!), and those with strongbrand name recognitionhave experienced double-digit increase

Mallory Willsea

In a time when there is so much noise fighting for people’s attention, you need to find a way to cut through the clutter and make sure your messages are received, understood, and driving people to action. This is especially true for Millennials and Generation Z, who are incredibly savvy at quickly

Mallory Willsea

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them?That’s about to change. College enrollmenthas hit a 2

Mallory Willsea

When you think of enrollment management, what comes to mind? You probablythinkabout trying to attract as many new students as possible to your institution and ensure that they have an easy experience in registering for classes, right? Those things are super important — don’t get u

With over a quarter of a million members, r/ApplyingToCollege is home to a lot of students – who flock there to talk with one another about their concerns, share memes, and ask questions about college admissions. If you’re not familiar with Reddit, it calls itself the “front page of the internet.”

It’s never been more important to have a strategy in place to increase enrollment. Generating leads and getting applications are still important – but they are no longer enough to get students through the door come the fall. And even deposits aren’t as accurate a measure as they used to be. W

The continued COVID-19 outbreak has led to an increased number of universities turning to virtual recruitment events. So far this month, there has been a 250% increase in the number ofUnibuddy Live eventscompared to the previous month. And more students than ever are signing up from acr

Zach Busekrus

Can you relate to the stress of optimizing your tech stack or overhauling your CRM on campus? Do you have a vision board and follow your favorite founders? In fact, if you're a fan of anything edtech or entrepreneurship, you're going to love what we've built for you. As you know, we're all about de

Natalie Gleason

92% of marketers using video say it’s an important part of their marketing strategy. (Wyzowl) There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it

Zach Busekrus

I hate hacks blog posts. Hacks or any other “get rich quick” posts are like fast food — it feels good while you’re consuming (skimming) them, but in the end, you’re left unsatisfied because the content had little substance (no nutritional value, so to speak). But boy, do posts with words like “hack

Zach Busekrus

Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” I’m not here to confirm nor deny whether or not one of history’s most iconic painters said something so provocative, (although if it’s been a while since you went down a deep internet wormhole, chec

Matthew Fall

As an enrollment marketer, you’ve probably been faced with the question: “to gate or not to gate?” I’m talking about the decision of whether or not to place marketing content like eBooks, guides, or whitepapers behind a form (gate), which requires users to submit personal information prior to acces

Zach Busekrus

Email A/B tests are incredibly important...yet many enrollment management and higher education marketing and communications teams fail to conduct them regularly. Why? In a recent poll we conducted with Enrollify subscribers, 75% of respondents noted "time" as the number one reason for sending only

Matthew Fall

Prospective students are searching for the right fit and for a community they can belong to — and they turn to your social media profiles to get a sense of your school culture. On Facebook, Twitter, and Instagram, they can quickly skim images, read comments, and visit links. From extracurricular cl

Zach Busekrus

A few weekends ago, I got a little bit bored and decided to embark on an Enrollify secret shopper experiment (I had binged Tiger King in two days and swore off Netflix for the rest of the week...so, I had some time on my hands). I was curious about how colleges and universities were adjusting their

Tony Fraga

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.

Matthew Fall

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r

Matthew Fall

Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo

Mallory Willsea

The following article features an interview the Enrollify Team facilitated with Dana Mordecai, the Assistant Director of Graduate Admissions at the University of North Texas Graduate School. Dana shares her insights into what does and doesn't work when it comes to recruiting students at graduate fa

Mallory Willsea

As higher education marketers, we know that to stay relevant and engage with our audience we have to publish content regularly on social media. I remember a time when it could easily take me two to four hours in one sitting to plan, create or curate, and schedule content for organic social media. I

Shane Kehl

Social media is often seen as this insurmountable beast that can only be done well if you have someone running it who’s in their twenties. Where does that idea come from? Why do enrollment and higher education marketing teams think they need a twenty-something to run their social media efforts? Wh

Zach Busekrus

In an age of constant consumption, a user’s first impression of your website matters —but exactly how important is it? At this point, attractive design and a well thought out user experience are givens. But, aesthetics only go so far. They might get viewers to your page, but they won’t keep t

Zach Busekrus

I recently had the privilege to travel to London and catch a ride through downtown in one of the city’s iconic black cabs. Allan, the driver, was remarkably friendly — and yes, he perfectly personified the stereotype of London’s cabbies being chipper, helpful, and knowledgeable gents. Before too l

Mallory Willsea

Think about the last form you filled out on a website. How much information did it ask for? What about the form grabbed your attention? Equally important —what forms have you skipped because they were too long, unappealing, or didn’t seem worth your time and effort? We all know that lead for

Zach Busekrus

From researching scholarships to job interview tips, there are plenty of topics you can cover in your graduate admissions blog. However, the best blogs and the most thorough premium content (eBooks and long-form guides) are those that are specific to your institution and provide subject-specific kn

Mallory Willsea

Enrollment managers are busy with many things: marketing and communications to prospects, the crazy rollercoaster of student recruitment, processing applications, pulling together financial aid packages, and coordinating student services post matriculation. We hate to do this, but we’re here to add