AI and the Future of Higher Ed Marketing: A Live Conversation from NAGAP

About the Episode: In this special live episode from the NAGAP GEM Summit in Louisville, Kentucky, Shane Baglini, the Senior Director of Marketing at Muhlenberg College, joins us to discuss the integration of AI tools in higher education marketing and admissions. Shane shares his experiences with using Element451 to enhance Muhlenberg’s graduate programs, the benefits of AI in creating efficient communication strategies, and his take on the evolving landscape of educational technology. This episode is packed with insights from the front lines of higher education innovation, offering valuable lessons for institutions looking to adopt similar technologies.

Takeaways

1. Integration of AI in Marketing and Admissions: Shane highlighted how AI, specifically through platforms like Element451, is revolutionizing graduate admissions at Muhlenberg College by automating and personalizing communications.
2. Challenges and Rewards of Technology Adoption: Discussion on the skepticism around AI in higher education and how Muhlenberg College is navigating these challenges to improve operational efficiency.
3. Real-World Application of AI Tools: Shane shared specific examples, like the creation of a 12-month marketing campaign in real-time, demonstrating the practical benefits of AI in streamlining tasks.
4. Professional Development and Networking: Insights from the NAGAP conference emphasized the importance of community learning and networking among professionals in graduate enrollment management.

Calls to Action

• Subscribe to stay ahead with insights from higher education leaders.
• Explore how your institution can leverage technology to enhance student engagement and enrollment.
• Consider the impact of centralized communication strategies and AI in your outreach efforts.
• Engage with Daniella and Brendan at our annual Engage Summit conference in Raleigh, NC June 25-26. Use the code Enrollify50 for $50 off. 
• Join the Enrollify community for more resources and discussions on innovative higher education marketing strategies.

Connect With Our Co-Hosts:

Daniella Nordin
https://www.linkedin.com/in/daniellanordin/

Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse. 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit: Exciting news —  Daniella and Brendan will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200. 

Learn more and register at engage.element451.com — we can’t wait to see you there!