Host Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education.
Shane sits down with Joe Master, Senior Vice President of Brand Management at Carnegie, to discuss the art and science of branding in higher education.
Mallory Willsea guest-hosts a candid conversation with Jenny, host of Confessions of a Higher Ed Social Media Manager and author of a book celebrating its one-year anniversary.
Shane sat down with Alyssa Green, University Photography Manager at the University of Montevallo, to discuss creative professionals' expanding and evolving role on college campuses.
Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia.
Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study.
Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference.
Shane sits down with Joel Goodman, Principal and CEO of Bravery Media, to talk about how campuses can use their website and a website redesign to break down silos.
Host Jenny interviews Devin Purgason, the 2024 AMA Higher Ed Emerging Marketer of the Year, to discuss strategies for community colleges to foster authentic connections with students and boost their social media presence.
Host Mallory interviews Knox College's VP of Enrollment, Nathan Ament, about AI in student recruitment and demonstrating higher ed's value at the AMA Higher Education Symposium.
Host Maya Demishkevich sits down with Caitlin Currey, VP of Strategy at ID Five, live at the AMA conference.
Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and developing future leaders in higher education.
Live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites.
Host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights.
Maya Demishkevich interviews MIT's social media director, Jenny Li Fowler, discussing the evolving role of social media in higher education and offering practical advice for leveraging these platforms for institutional growth.
Jenny sits down with Jesse Summers, Director of Social Media and Brand at the University of Oregon, to dive into the university’s monumental transition to the Big Ten Athletic Conference.
In this insightful podcast episode, Jenny chats with Emer Garland, a social media and communications professional at MIT, about creating a cohesive, accessible media library to support the campus community.
Christian Ponce and Mallory from the AMA conference discuss how AI streamlines KPI development and enhances campaign planning and execution in higher education marketing.
Recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University.
Ohio University's Caty Allgood and Brooke Preston discuss their successful Squirrel Naming campaign, which raised nearly half a million dollars and increased donor participation.
Live from AMA in Las Vegas, Mallory reports on insights from co-chairs Teresa Valerio-Parrot and Stephen Jendraszak about record attendance, community importance, and higher ed marketing's impact evolution.
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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