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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 21: More Than Just a Photographer - The Untapped Expertise of Higher Ed Creatives Play Button
Ep. 21: More Than Just a Photographer - The Untapped Expertise of Higher Ed Creatives

Shane sat down with Alyssa Green, University Photography Manager at the University of Montevallo, to discuss creative professionals' expanding and evolving role on college campuses.

Ep. 29: From University of Limerick to KAUST: Crafting Stories That MatterPlay Button
Ep. 29: From University of Limerick to KAUST: Crafting Stories That Matter

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia.

Live at AMA: AI as Your Marketing SidekickPlay Button
Live at AMA: AI as Your Marketing Sidekick

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study.

Ep. 20: How Good Web (Re) Design Breaks SilosPlay Button
Ep. 20: How Good Web (Re) Design Breaks Silos

Shane sits down with Joel Goodman, Principal and CEO of Bravery Media, to talk about how campuses can use their website and a website redesign to break down silos.

Live at AMA: Tackling Higher Ed’s Perception ProblemPlay Button
Live at AMA: Tackling Higher Ed’s Perception Problem

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference.

Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel SeenPlay Button
Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel Seen

Host Jenny interviews Devin Purgason, the 2024 AMA Higher Ed Emerging Marketer of the Year, to discuss strategies for community colleges to foster authentic connections with students and boost their social media presence.

Live from AMA: The Power of AI in Your Admissions FunnelPlay Button
Live from AMA: The Power of AI in Your Admissions Funnel

Host Mallory interviews Knox College's VP of Enrollment, Nathan Ament, about AI in student recruitment and demonstrating higher ed's value at the AMA Higher Education Symposium.

Ep. 19: How Leaders Can Bust Silos with Carrie PhillipsPlay Button
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips

Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and developing future leaders in higher education.

Live at AMA: How an Advancement Campaign Can Elevate College Brand AwarenessPlay Button
Live at AMA: How an Advancement Campaign Can Elevate College Brand Awareness

Host Maya Demishkevich sits down with Caitlin Currey, VP of Strategy at ID Five, live at the AMA conference.

Live from AMA: Why Your University Website Needs AIPlay Button
Live from AMA: Why Your University Website Needs AI

Live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites.

Episode #21: Top 10 Truths About Higher Ed Marketing That Drive SuccessPlay Button
Episode #21: Top 10 Truths About Higher Ed Marketing That Drive Success

Host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights.

Live at AMA: UO Turns Conference Transition into Campus-Wide MomentumPlay Button
Live at AMA: UO Turns Conference Transition into Campus-Wide Momentum

Jenny sits down with Jesse Summers, Director of Social Media and Brand at the University of Oregon, to dive into the university’s monumental transition to the Big Ten Athletic Conference.

Live at AMA: Elevating Social Media to a Strategic Leadership ToolPlay Button
Live at AMA: Elevating Social Media to a Strategic Leadership Tool

Maya Demishkevich interviews MIT's social media director, Jenny Li Fowler, discussing the evolving role of social media in higher education and offering practical advice for leveraging these platforms for institutional growth.

Ep. 27: MIT’s Media LibraryPlay Button
Ep. 27: MIT’s Media Library

In this insightful podcast episode, Jenny chats with Emer Garland, a social media and communications professional at MIT, about creating a cohesive, accessible media library to support the campus community.

Live at AMA: AI’s Role in Smarter KPIsPlay Button
Live at AMA: AI’s Role in Smarter KPIs

Christian Ponce and Mallory from the AMA conference discuss how AI streamlines KPI development and enhances campaign planning and execution in higher education marketing.

Episode 38: Get More Donors by Naming Squirrels on Giving DayPlay Button
Episode 38: Get More Donors by Naming Squirrels on Giving Day

Ohio University's Caty Allgood and Brooke Preston discuss their successful Squirrel Naming campaign, which raised nearly half a million dollars and increased donor participation.

Live at AMA: Empowering Advancement Marketing Through AIPlay Button
Live at AMA: Empowering Advancement Marketing Through AI

Recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University.

Live at AMA - It’s About ImpactPlay Button
Live at AMA - It’s About Impact

Live from AMA in Las Vegas, Mallory reports on insights from co-chairs Teresa Valerio-Parrot and Stephen Jendraszak about record attendance, community importance, and higher ed marketing's impact evolution.

Ep. 65: Marketing's Role in Reshaping Pricing StrategyPlay Button
Ep. 65: Marketing's Role in Reshaping Pricing Strategy

Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. 

Ep. 18: Marketing and the Student ExperiencePlay Button
Ep. 18: Marketing and the Student Experience

This episode of Breaking Silos explores how marketing and student life leaders can collaborate to create a fulfilling student experience, from initial interest to graduation, as discussed by Jenny Petty and Leslie Webb from the University of Montana.

Ep. 51: Social Media Marketing Strategies Every College Can Apply Play Button
Ep. 51: Social Media Marketing Strategies Every College Can Apply

Chas Williams discusses social media strategies with Jeremy, covering content calendars, student interns, creativity, and platform-specific storytelling.

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