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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 75: Doing It All: Marketing Graduate Programs with an In-House TeamPlay Button
Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team

Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house

Ep. 36: From Just Doing It to Driving Impact, Social Media has evolvedPlay Button
Ep. 36: From Just Doing It to Driving Impact, Social Media has evolved

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing.

Ep. 27: Breaking Silos in a New RolePlay Button
Ep. 27: Breaking Silos in a New Role

In the final episode of Breaking Silos, host Shane Baglini sits down with Vince Slomsky, Assistant Vice President of Marketing and Communications at the University of South Florida, to explore the challenges and opportunities of stepping into a new leadership role in higher ed marketing.

Episode 47: Attracting Grad Students Using Career BlogsPlay Button
Episode 47: Attracting Grad Students Using Career Blogs

Shannon Hess, Director of Content and Communications at the Mitch Daniels School of Business, shares how launching a prospective graduate student blog led to a 425-keyword increase in non-branded organic search rankings.

Ep. 74: We All Play a Role: A President’s Perspective on Social Mobility and the Access ImperativePlay Button
Ep. 74: We All Play a Role: A President’s Perspective on Social Mobility and the Access Imperative

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Ellen Neufeldt, President of Cal State San Marcos, to discuss how institutions can break down barriers for first-generation and underrepresented students.

Ep. 35: Showcasing authenticity with a people-first social strategyPlay Button
Ep. 35: Showcasing authenticity with a people-first social strategy

Jenny sits down with Michelle Mc Mahon, Digital Marketing and Content Officer at the University of Limerick (UL), to discuss how her team has mastered authentic social media storytelling.

Ep. 26: Breaking Silos within Marcomm UnitsPlay Button
Ep. 26: Breaking Silos within Marcomm Units

Shane Baglini sits down with Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, to explore a topic that many higher ed professionals wrestle with—how to effectively integrate marketing and communications efforts on campus.

Episode 46: Using “Fill In The Blank” Video Prompts To Cut Down Editing TimePlay Button
Episode 46: Using “Fill In The Blank” Video Prompts To Cut Down Editing Time

In this episode of Talking Tactics, John Azoni, owner and executive producer at UNVEILD, unpacks how to capture impactful video testimonials while saving on cost.

Ep. 73: Busting Silos Between Strategy and DesignPlay Button
Ep. 73: Busting Silos Between Strategy and Design

Jaime Hunt sits down with Brittney Westbrook to discuss the nuances of working with graphic designers and managing creative teams.

Pulse Check: Advancement Amplified: AI for IA — Pt. 1Play Button
Pulse Check: Advancement Amplified: AI for IA — Pt. 1

Host Dan Giroux sits down with Matthew Lambert, Senior Vice President for University Advancement at William & Mary, and Dan Frezza, Chief Advancement Officer at the College of Charleston.

Pulse Check: Strategic Storytelling: The Art and Science of Brand Narratives — Pt. 5Play Button
Pulse Check: Strategic Storytelling: The Art and Science of Brand Narratives — Pt. 5

In this conversation, Maria Kuntz and Tina Miller discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University.

Ep. 34: Rocky vs. Rocky: A Winning CollaborationPlay Button
Ep. 34: Rocky vs. Rocky: A Winning Collaboration

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny sits down with Alexandra Modafferi, Social Media and Content Strategist at Ramapo College, to discuss an innovative social media collaboration with Montclair State University.

Ep. 25: Mental Health Awareness and Student SuccessPlay Button
Ep. 25: Mental Health Awareness and Student Success

In this episode of Breaking Silos, host Shane Baglini welcomes Taylor Stakes, Media Production Manager at TimelyCare, to discuss how mental health services are directly tied to student success and graduation rates.

Episode 45: Boosting Yield By Scaling Personalized SMSPlay Button
Episode 45: Boosting Yield By Scaling Personalized SMS

In this special episode, Enrollify’s Marketing Manager, Erin Fields steps into the guest host role to interview Day Kibilds.

Pulse Check: Strategic Storytelling: The Art and Science of Brand Narratives — Pt. 4Play Button
Pulse Check: Strategic Storytelling: The Art and Science of Brand Narratives — Pt. 4

In this episode of Strategic Storytelling, host Maria Kuntz speaks with Anna McBrayer, Chief Marketing Officer at Fort Lewis College, about the importance of strategic storytelling in higher education

Ep. 33: Turning Social Media into Your Top Recruitment ToolPlay Button
Ep. 33: Turning Social Media into Your Top Recruitment Tool

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool.

Ep. 24: Launching a Student Social Ambassador Initiative at William & MaryPlay Button
Ep. 24: Launching a Student Social Ambassador Initiative at William & Mary

Shane is joined by an interdepartmental team of marketing, admissions and communications from William & Mary to discuss how they created a student social media ambassadors program called “Wrenfluencers” at the historic institution.

Episode 44: Using Short GIFs To Win Back StudentsPlay Button
Episode 44: Using Short GIFs To Win Back Students

Sean Whitten, Senior Director of Enrollment Services at Southern Methodist University, is redefining how admission counselors handle one of the toughest parts of their job: letting go of students who choose another path.

Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs Play Button
Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs

In this episode of Confessions of a Higher Ed Social Media Manager, Jenny Li Fowler chats with Josie Ahlquist, a trailblazer in the higher education community.

Ep. 23: Creating an Admissions-Focused Website at the University of IdahoPlay Button
Ep. 23: Creating an Admissions-Focused Website at the University of Idaho

In this episode of Breaking Silos, host Shane Baglini sits down with Adam Stoltz, Director of Enrollment Marketing at the University of Idaho.

Episode 43: Using SEO-driven blog posts to rank for your institution’s valuesPlay Button
Episode 43: Using SEO-driven blog posts to rank for your institution’s values

This episode explores how St. John's University's Toni-Marie Critelli and her team produce high-quality, SEO-driven blog content that addresses critical student concerns like faculty relationships and defining success, resulting in a 1,400% traffic increase and valuable cross-campus collaboration.

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Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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