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About the Episode
As a campus tour guide back in 2005, Mallory Willsea noticed students would ask very different questions when they were alone vs. when they were with their parents or in a group. When she graduated, Mallory started working in the admissions office just when digital was starting to happen.
She remembered how differently students would behave when alone, so she came up with a tactic to let them ask anonymous questions using a form. The results? A ton more questions. Grateful students. Real opportunities for connection. And for Mallory? A career of customer-centric innovation that’s consistently been two steps ahead of everyone else.
About the Show
Each episode of Talking Tactics is devoted to a single tactic that moved the needle on a specific enrollment metric: inquiries, booth visitors, apps started, video views, you name it.
The catch? The tactic had to be done with limited resources: either by a single person, a small but mighty team, limited time, or without a lot of money. Sound like your reality? Join us by subscribing above or by email here.
About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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