About the Episode
Allison’s start in higher ed was as a writer at her college. In her role, she quickly realized the communications were not student-centered enough, and sought to become an expert on her audience to deliver hyper-personalized opportunities for engagement via the new CRM. The most immediate result? The students who had a one-on-one engagement with admissions were 2.4 more likely to enroll.
The long-term results? A solid partnership between admissions and marketing, and increasing engagement throughout the years, and for Allison, a student-centricity thoroughline that has defined her focus throughout her career.
About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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