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EP
10
October 10, 2023
Ep. 10: Ten Tactic Ideas to Boost Your Enrollment

Ten Tactic Ideas to Boost Your Enrollment

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About the Episode

For the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results.

 

This episode features these smart and resourceful folks from all over, with a combined 75 years of higher ed experience!

  • Loren Bass, Strategist at Campus Sonar
  • Simon Fairbanks, Head of Student Recruitment Events at University of Nottingham
  • Mickey Baines, Partner at Kennedy & Company
  • Ashley Budd, Director of Advancement Marketing at Cornell University
  • Jen Johnson, Executive Director, Client Partnership at Ologie

 

Talking Tactics will be back in January 2024 with Season 2. Until then, keep walking the walk and talking the tactics!

 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

 

About the Enrollify Podcast Network: 

Talking Tactics is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Dayana Kibilds

Dayana is strategy director at Ologie and host of Talking Tactics.

Interviewee

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others.

Simon Fairbanks

Simon Fairbanks has 15 years of experience in the Higher Education sector. This includes student recruitment, marketing, and events roles on four different campuses in the UK: Nottingham, Birmingham, Warwick, and Coventry as well as 2 years at Pickle Jar Communications. Simon is a published author and engaging storyteller, an international speaker at conferences like ContentEd, Postgraduate Marketing Conference and HighEdWeb, and Chair of the Newcomers Track at CASE Europe.

Loren Bass

Loren Bass is a Strategist at Campus Sonar. With experience at a variety of institution types—HBCU, HSI, regional universities, and private institutions—Loren’s career spans student affairs and enrollment management. Loren holds a Bachelor of Communications degree with an emphasis in speech communications and public relations, and a Master of Education in Higher Education Leadership from Valdosta State University.

Jen Johnson

Jen Johnson is a brand and marketing professional with deep experience leading college enrollment. She has a passion for college access and inclusion, and a deep appreciation for the power of brand strategy. Jen is an executive director at Ologie where she partners with universities and organizations to tell their stories and leverage the power of their brands. Prior to Ologie, Jen spent a decade at Queens University of Charlotte leading all aspects of enrollment management & marketing, including communication, marketing, creative services, digital strategy, undergraduate admissions, financial aid and student accounts.

Ashley Budd

Ashley Budd is a nonprofit consultant and full-time marketing director at Cornell University. She writes and speaks about marketing and leading teams. Ashley works at the forefront of digital innovation in the advancement sector and shares what she knows about connecting with people and raising money for good causes. Sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com.

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