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11
March 21, 2024
Ep. 11: Cultivating Allyship for the LGBTQ+ Community on Social Channels

Cultivating Allyship for the LGBTQ+ Community on Social Channels

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About the Episode

Defining and Practicing Allyship

Allyship within the LGBTQIA+ community and beyond is more than a title or a temporary badge of honor; it's a lifelong commitment to supporting and uplifting marginalized voices. Matt Nazario-Miller eloquently frames allyship as "an ongoing practice of supporting communities to which we may not belong." This means engaging in deliberate actions, decisions, and behaviors that actively contribute to the well-being and empowerment of these communities. Importantly, allyship involves acknowledging our positions of privilege and using that privilege to advocate for those without the same advantages. It's about listening more than speaking, learning continuously, and being ready to stand up for others even when it's uncomfortable or challenging.

The Essence of True Allyship

True allyship is rooted in empathy, action, and a genuine commitment to equity and inclusion. It demands self-reflection and an openness to feedback, recognizing that the journey involves continuous learning and unlearning. Allies understand the importance of their role in creating safer, more inclusive spaces, but they also know when to step back and amplify the voices of those directly impacted by injustice. This dual approach—both active and reflective—ensures that allyship is not performative but deeply integrated into one's values and actions.

Strategies for Year-Round Allyship

Engage in Meaningful Self-Reflection

The foundation of effective allyship is understanding one's own identity, privileges, and biases. This self-reflection is crucial for recognizing how we can either contribute to the status quo or actively work to dismantle oppressive systems. Allies are encouraged to question their assumptions, educate themselves on the histories and struggles of marginalized communities, and acknowledge where they have room to grow.

Build Authentic Relationships

Allyship involves more than public declarations of support; it requires building genuine, trusting relationships with individuals and groups within marginalized communities. This means reaching out to LGBTQIA+ student organizations, attending their events, listening to their concerns, and offering your platform as a space for their voices. It's about creating partnerships based on mutual respect and a shared commitment to justice.

Implement Diverse Storytelling

In the context of higher education social media, diverse storytelling is a powerful tool for allyship. This involves consciously highlighting stories and perspectives from a wide range of identities and experiences throughout the year, not just during designated heritage months. By doing so, social media managers can ensure that their platforms are reflective of the rich diversity within their communities and are spaces where everyone feels seen and valued.

Foster Continuous Learning and Adaptation

The language around identity and inclusion is constantly evolving. What is respectful and accurate one day may become outdated the next. Allies commit to keeping abreast of these changes and adapting their language and actions accordingly. This might involve attending workshops, following thought leaders from various communities on social media, or simply being open to feedback from those they aim to support.

Collaborate and Share Knowledge

Finally, effective allyship in higher education involves collaboration across departments, institutions, and even social media platforms. Sharing strategies, challenges, and successes with others in the field can help create a more unified approach to supporting LGBTQIA+ and other marginalized communities. This might mean joining professional networks, attending conferences focused on diversity and inclusion, or participating in online forums dedicated to higher ed social media.

By embracing these strategies, higher education professionals can practice allyship that is not only impactful but also ingrained in the fabric of their personal and professional lives. Through continuous effort, reflection, and collaboration, we can all contribute to a more inclusive and equitable educational landscape.

Key Takeaways:

  • Allyship is a practice, not a title.
  • Diverse storytelling enriches the higher ed community.
  • Building relationships is key to understanding and representing marginalized voices.
  • Continuous learning and adaptation are crucial to respectful representation.

Guest Social Handles:  
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Instagram
Threads
LinkedIn

Additional resources: 

Multicultural Competence in Student Affairs” by John A. Mueller and Amy L. Reynolds

DEI strategist and author Lily Zheng and her book, DEI Deconstructed

About the Show: Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

Connect With Our Host:

Jenny Li Fowler

https://www.linkedin.com/in/jennylifowler/

https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:

Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:

Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Matt Nazario-Miller

With 10 years of marketing communications experience in the education space, Matt Nazario-Miller (he/they) currently serves as a Communications Manager with HR Communications at Stanford University, a strategic role focused on talent management as well as diversity, equity, inclusion, and belonging for the staff community. Matt’s first full-time roles were in social media strategy

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