Harnessing AI to Innovate Higher Ed Marketing

About the Episode: In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to support and enhance human creativity rather than replace it.

How To's in this Episode:

• Leverage AI for Empathy and Understanding
• Integrate AI to Enhance Creativity
• Apply AI tools for analyzing existing content and data
• Use AI to question and rethink traditional narratives and strategies in higher education marketing
  
  

Guest Name: RJ Thompson

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About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook. 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit: Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at engage.element451.com — we can’t wait to see you there!